Volume 5–2.pdf - U&lc
Volume 5–2.pdf - U&lc
Volume 5–2.pdf - U&lc
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30<br />
Al3Dre is a<br />
fellow wno<br />
haspemrotith<br />
A common fault of most designers—present<br />
company included—is never to know when<br />
to stop after you've got a good thing going.<br />
In this particular case, I made the obvious<br />
too obvious" by turning the "0" on its side to<br />
graphically illustrate the word "mouth" As you<br />
can see in this new design, that added fillip<br />
was entirely unnecessary since the "0" prints<br />
in red and says mouth any way you look at<br />
it. I call this overemphasizing an already<br />
emphatic solution. I also tend to feel that the<br />
original use of the upper and lower case<br />
tends to obscure the small type which is the<br />
heart of the message. So much for this<br />
anatomical explanation.<br />
HENRY F... A BORE<br />
ISAFELLOW<br />
WHO OPENS<br />
11-11S 111 UTH<br />
THIS PAGE WAS SET IN ITC KORINNA AND ITC AVANT GARDE GOTHIC
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