Volume 5–2.pdf - U&lc

Take it from Gutenberg. Now there's
phototype for perfectionists. ❑ No longer do
you have to sacrifice quality to take advantage
of today's high speed technology. ❑ With
Berthold's `diatronic system' and the
revolutionary new 'ads 3000,' you have
phototypesetting and composing equipment
with quality built in. Sophisticated capabilities
that allow you to bring all your work up to
the quality of ad work. ❑ In one simple step,
an entire job — text, rules and headings — can
be set to size and in position. Artfully.
At the push of a button, you have all the
type faces you could possibly want. Eight at
any one time. Each in 15 different point sizes.
❑ At the push of a button, you have all the
rules you could possibly need. Horizontal and
vertical rules of any weight. Continuous,
non-segmented rules from a continuous light
source ❑ For nearly 120 years, Berthold has
been one of the world's leading type founders,
guided by the same spirit and search for
quality that guided Gutenberg five centuries
ago. El We're already No. 1 in Europe. Now
we're in America and the word is getting out.
Call or write for information today.
BERTHOLD OF NORTH AMERICA
The Spirit of Craftsmanship
in Today's Technology.
CORPORATE OFFICE CHICAGO LOS ANGELES TORONTO
610 Winters Ave. 4415 Harrison St. 11222 La Cienega Blvd. 157 Bentworth Ave.
Paramus Hillside Inglewood Toronto
New Jersey Q7652 Illinois 60162 California 90304 Ontario M6A 1P6
Tel: (201) 262-8700 Tel: (312) 449-5827 Tel: (213) 645-7112 Tel: (416) 789 -5219
Telex: 710-990-6618
Text was set in Garamont Amsterdamer on the 'diatronic S.'