Volume 5–2.pdf - U&lc
Volume 5–2.pdf - U&lc
Volume 5–2.pdf - U&lc
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THE GIRLS NOWADAYS<br />
DISPLAYA SHOCKING<br />
FREEDOM, BUT THEY<br />
WERE PARTLY LED INTO 11'<br />
BYTHERELATIVL lama<br />
LAXITYOF<br />
A<br />
THEIR allinow<br />
MOTHERS. WHO 1 N<br />
THEIR TURN, GAVE<br />
GKATAN XIETY TO<br />
AN EARLIER GENERATION .<br />
I'm afraid that I don't have any great words of wisdom<br />
to impart on why I changed the type styling<br />
of this poster to ITC American Typewriter Light Condensed,<br />
The original type was quite adequate.<br />
But= since the nature of this article dictates that<br />
I give an intelligent, if not erudite, argument for my<br />
changes—let me put it this way: First, I think American<br />
Typewriter is a swell typeface. And second,<br />
the poster's original typeface was designed in the<br />
late 60s.The subject matter spans three generations.<br />
In searching for a typeface that would be<br />
generic to this span of time, I selected American<br />
Typewriter as being uniquely appropriate. And<br />
third, it's ten years later and I had to bring our<br />
modern Ms. up-to-date. Enough chronology!<br />
Edmund Gosse<br />
L-T F1 GIRLS NOWADAYS<br />
TDISPLAYA SHOCKING<br />
REFD OV, BUT THEY<br />
WERE PARTLY LED INTO 11<br />
BYTHE REIAME<br />
IAXEY-07 iL.--1<br />
MOITIERSWHO,N<br />
IL lirl'UFN, GAVE<br />
GBEATA\XEIYTO<br />
AN EARLEi R GEI\EBATION.<br />
THIS PAGE WAS SET IN ITC AMERICAN TYPEWRITER CONDENSED AND ITC AVANT GARDE GOTHIC<br />
31
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