A Comparative Case Study of Global Marketing and Ethnocentrism ...

I would like to take this opportunity to acknowledge all those whose encouragement
and support were instrumental in my completion of this thesis.
First and foremost many thanks go to my professor and thesis advisor, Dorine
Andrews, who constantly provided me with brilliant advice, read many drafts, and took
the time to thoroughly critique and edit my work. Thank you for not letting me settle
for anything less than my full potential, and for always pushing me to do my very best.
Thanks also to Abbas Malek, my second reader, whose course in Cross-Cultural
Communication solidified my intention to pursue this topic of study.
To each and every person who gave so generously of their time and allowed me to
survey and interview them as subjects for my case studies. You people are the
substance of this thesis. Thank you!
To my amazing parents, family and friends who have had to listen to all of my
graduate school trials and tribulations for the past two years. Thank you for being
there, for your endless backing, especially over the past six months, and for the many,
many times you told me I could do it. I love you.
I dedicate this thesis especially to my uncle, Mike Tony, without whom I would never
have had the courage to begin this program in the first place. For all the help and
encouragement you selflessly gave me whenever I needed it, you have my most
heartfelt gratitude.
Finally, to Matthew Porzio. Thank you for your unconditional support, for being my
source of strength, for talking me down from the ledge every night, for always pointing
out the light at the end of the tunnel, and for a million other reasons too numerous to
name. We did it!
Adrienne Marie Tony
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