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Steve Shreeve decided to answer that question, and wrote to <strong>the</strong> VA to ask for copy of<br />

<strong>the</strong> Vista software under <strong>the</strong> Freedom of Information Act. He eventually received a<br />

CD in <strong>the</strong> mail, and that was <strong>the</strong> start of Medsphere. Shreeve raised $1.7 million in<br />

angel money from some doctor friends and proceeded to port <strong>the</strong> software from its<br />

old Digital Equipment VAX VMS platform to Linux. He also recruited some key<br />

people from <strong>the</strong> VA who shared <strong>the</strong> vision, and raised a fur<strong>the</strong>r $4 million in Around<br />

money from Wasatch Ventures and Thomas Weisel Venture Partners. Now <strong>the</strong><br />

<strong>com</strong>pany has two hospital customers, in Oklahoma and Texas, with a total of about<br />

1400 beds. Augustin plans to build out <strong>the</strong> sales and support teams and grow a big<br />

business, he says. “Only 5 to 10 percent of hospitals can ever afford a high-end proprietary<br />

system, he says. We want to serve <strong>the</strong> remaining 90 percent.”<br />

But he’s well aware of <strong>the</strong> challenges. “My deepest experience with medicine is with<br />

my fa<strong>the</strong>r who was in intensive care after a stroke. I now have a stack of papers two<br />

feet high. It’s <strong>the</strong> bills and reports and it’s <strong>com</strong>pletely in<strong>com</strong>prehensible. I don’t<br />

know why <strong>the</strong>y send <strong>the</strong>m to me. I’m supposed to have some clue that what I’m<br />

being billed for is correct, but <strong>the</strong> whole system is <strong>com</strong>pletely broken and in<strong>com</strong>prehensible.<br />

Health care is one of few cases where people don’t make cost-benefit tradeoffs.<br />

<strong>The</strong> whole industry is deathly afraid of benchmarking itself on quality.”<br />

He continues, “At Medsphere we want baselines in order to show improvements in<br />

ROI and quality based on our installations. But can you imagine finding a customer<br />

who’s willing to have us say, ‘Last year you killed 39 people and this year it was only<br />

10’? Yet you can’t reduce something unless you are willing to measure and report it.”<br />

Carol Diamond, Markle Foundation: <strong>The</strong> power to transform<br />

For Carol Diamond, medical school and internship were “a harsh cold shower. I discovered<br />

that <strong>the</strong> system was really really broken. This kind of medicine was not what<br />

you saw on TV. I had <strong>the</strong> bug to make it better, and somehow I knew it had something<br />

to do with information systems. Right now in health care, you’re flying blind.<br />

You don’t know who else your patients have been seeing, you have no information<br />

about <strong>the</strong>ir prior care, yet you have to make major decisions about treatment.<br />

Beyond that, <strong>the</strong> way you are trained is often somewhat tribal: <strong>The</strong> specific practices<br />

can be different in each medical center.”<br />

Yes, she continues, “We are trained to make decisions based on what we know, but<br />

<strong>the</strong>re’s a lot of unknowns in health care. Physicians aren’t trained to discuss this with<br />

patients and it’s not easy just to say ‘I don’t know.’ It’s not just vanity or bravado:<br />

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