The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com
The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com
The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
OPERA SOFTWARE INFO<br />
Headquarters: Oslo, Norway<br />
Founded: August 1995<br />
Employees: ~200<br />
Funding: $32 million from angels, Four<br />
Seasons Ventures and Teknoinvest<br />
Key metric: US partners include<br />
Motorola, Qual<strong>com</strong>m, Google,<br />
Adobe, Macromedia, IBM and<br />
Montevista<br />
URL: www.opera.<strong>com</strong><br />
pany began to develop for o<strong>the</strong>r platforms, including <strong>the</strong> Symbian OS for mobile<br />
devices. <strong>The</strong> <strong>com</strong>pany now has browsers for all major desktop operating systems,<br />
with millions of deployments worldwide.<br />
Unlike mobile browsers from o<strong>the</strong>r vendors, Opera’s isn’t a scaled-down version of a<br />
fat, resource-intensive PC version; it is <strong>the</strong> only browser vendor to offer <strong>the</strong> same<br />
browser – and <strong>the</strong>refore to display <strong>the</strong> same <strong>Web</strong> pages – on PCs as well as o<strong>the</strong>r<br />
devices. “When you tell people that you offer <strong>the</strong> mobile Internet, that’s what <strong>the</strong>y<br />
expect,” says von Tetzchner. “Since 1998 we have made sure [<strong>the</strong> browser] runs on a<br />
device with ridiculously low memory.”<br />
In o<strong>the</strong>r words, <strong>the</strong> mobile browser doesn’t require WAP (wireless access protocol)<br />
or NTT DoCoMo’s i-Mode, obviating <strong>the</strong> need for publishers to create mobiledevice<br />
versions of <strong>the</strong>ir content in WAP’s wireless markup language or i-Mode’s<br />
<strong>com</strong>pact wireless markup language. “Making a WAP browser is fairly easy, so lots of<br />
providers do that,” he continues. “We do a <strong>Web</strong> browser. That’s a much bigger task.”<br />
<strong>The</strong> <strong>com</strong>pany has spent nearly a million hours developing a patented display<br />
method, called small-screen rendering, which uses clues from <strong>the</strong><br />
HTML code of a <strong>Web</strong> page to reformat it to fit <strong>the</strong> width of any size<br />
of screen. For instance, it could re-render a page with a three-column<br />
layout into one. It also resizes images intelligently.<br />
<strong>The</strong> <strong>com</strong>pany sells its mobile browser to OS vendors such as<br />
Symbian, OEM phone vendors such as Nokia, Sony Ericsson and<br />
Motorola, and operators such as KDDI (<strong>the</strong> second-biggest operator<br />
in Japan, behind NTT), Vodafone and Orange. It even sells to endusers.<br />
<strong>The</strong> <strong>com</strong>pany earns about one-third of its revenue from its desktop<br />
product, sold direct to consumers or offered for free with embedded<br />
ads. <strong>The</strong> o<strong>the</strong>r two-thirds of revenues <strong>com</strong>e from creators of embedded browser<br />
applications, mostly on mobile devices but also for verticals and home-media<br />
devices, a sector in which von Tetzchner expects huge growth in <strong>the</strong> next few years.<br />
<strong>The</strong> <strong>com</strong>pany is <strong>the</strong> process of rolling out <strong>the</strong> Opera Platform, which will give<br />
mobile devices access to what von Tetzchner calls “Internet on steroids.” <strong>The</strong> platform<br />
has hooks into <strong>the</strong> OS that allow <strong>the</strong> customer – <strong>the</strong> OEM, <strong>the</strong> operator or <strong>the</strong><br />
OS provider – to “take over” <strong>the</strong> main screen. That would allow an end-user to get a<br />
variety of custom content from a mobile operator instead of a default display upon<br />
74 RELEASE 1.0 WWW.RELEASE1-0.COM