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The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com

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OPERA SOFTWARE INFO<br />

Headquarters: Oslo, Norway<br />

Founded: August 1995<br />

Employees: ~200<br />

Funding: $32 million from angels, Four<br />

Seasons Ventures and Teknoinvest<br />

Key metric: US partners include<br />

Motorola, Qual<strong>com</strong>m, Google,<br />

Adobe, Macromedia, IBM and<br />

Montevista<br />

URL: www.opera.<strong>com</strong><br />

pany began to develop for o<strong>the</strong>r platforms, including <strong>the</strong> Symbian OS for mobile<br />

devices. <strong>The</strong> <strong>com</strong>pany now has browsers for all major desktop operating systems,<br />

with millions of deployments worldwide.<br />

Unlike mobile browsers from o<strong>the</strong>r vendors, Opera’s isn’t a scaled-down version of a<br />

fat, resource-intensive PC version; it is <strong>the</strong> only browser vendor to offer <strong>the</strong> same<br />

browser – and <strong>the</strong>refore to display <strong>the</strong> same <strong>Web</strong> pages – on PCs as well as o<strong>the</strong>r<br />

devices. “When you tell people that you offer <strong>the</strong> mobile Internet, that’s what <strong>the</strong>y<br />

expect,” says von Tetzchner. “Since 1998 we have made sure [<strong>the</strong> browser] runs on a<br />

device with ridiculously low memory.”<br />

In o<strong>the</strong>r words, <strong>the</strong> mobile browser doesn’t require WAP (wireless access protocol)<br />

or NTT DoCoMo’s i-Mode, obviating <strong>the</strong> need for publishers to create mobiledevice<br />

versions of <strong>the</strong>ir content in WAP’s wireless markup language or i-Mode’s<br />

<strong>com</strong>pact wireless markup language. “Making a WAP browser is fairly easy, so lots of<br />

providers do that,” he continues. “We do a <strong>Web</strong> browser. That’s a much bigger task.”<br />

<strong>The</strong> <strong>com</strong>pany has spent nearly a million hours developing a patented display<br />

method, called small-screen rendering, which uses clues from <strong>the</strong><br />

HTML code of a <strong>Web</strong> page to reformat it to fit <strong>the</strong> width of any size<br />

of screen. For instance, it could re-render a page with a three-column<br />

layout into one. It also resizes images intelligently.<br />

<strong>The</strong> <strong>com</strong>pany sells its mobile browser to OS vendors such as<br />

Symbian, OEM phone vendors such as Nokia, Sony Ericsson and<br />

Motorola, and operators such as KDDI (<strong>the</strong> second-biggest operator<br />

in Japan, behind NTT), Vodafone and Orange. It even sells to endusers.<br />

<strong>The</strong> <strong>com</strong>pany earns about one-third of its revenue from its desktop<br />

product, sold direct to consumers or offered for free with embedded<br />

ads. <strong>The</strong> o<strong>the</strong>r two-thirds of revenues <strong>com</strong>e from creators of embedded browser<br />

applications, mostly on mobile devices but also for verticals and home-media<br />

devices, a sector in which von Tetzchner expects huge growth in <strong>the</strong> next few years.<br />

<strong>The</strong> <strong>com</strong>pany is <strong>the</strong> process of rolling out <strong>the</strong> Opera Platform, which will give<br />

mobile devices access to what von Tetzchner calls “Internet on steroids.” <strong>The</strong> platform<br />

has hooks into <strong>the</strong> OS that allow <strong>the</strong> customer – <strong>the</strong> OEM, <strong>the</strong> operator or <strong>the</strong><br />

OS provider – to “take over” <strong>the</strong> main screen. That would allow an end-user to get a<br />

variety of custom content from a mobile operator instead of a default display upon<br />

74 RELEASE 1.0 WWW.RELEASE1-0.COM

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