04.07.2013 Views

The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com

The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com

The World Wide World: IT Ain't Just the Web ... - Cdn.oreilly.com

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

turning on his phone. “<strong>The</strong> opening screen be<strong>com</strong>es programmable. It be<strong>com</strong>es a<br />

<strong>Web</strong> page,” explains von Tetzchner. “So you can have what you usually have [batterylife<br />

and signal-strength indicators and so on], but also o<strong>the</strong>r elements such as direct<br />

news feeds. That’s good for operators, because <strong>the</strong>y can reach you as a customer. And<br />

it’s good for <strong>the</strong> customer, because you can get something that’s of interest to you.”<br />

<strong>The</strong> Opera platform isn’t replacing <strong>the</strong> OS, he stresses, but adding to it and giving<br />

<strong>the</strong> mobile phone more capabilities.<br />

In 2003, six new devices shipped with Opera pre-installed, according to von<br />

Tetzchner. In 2004 that number was 13. <strong>The</strong> <strong>com</strong>pany already has agreements that<br />

match <strong>the</strong> 2004 figure for 2005. . .with three quarters to go.<br />

Among o<strong>the</strong>r partnerships in <strong>the</strong> US market, Motorola uses <strong>the</strong> Opera browser for a<br />

number of phones and Adobe integrates <strong>the</strong> Opera browser into its <strong>Web</strong> development<br />

tool kits. <strong>The</strong> <strong>com</strong>pany also collaborates with IBM on voice technology.<br />

Rearden Commerce: Chore-chain management<br />

“We live in a tech-centric world where hundreds of billions of dollars have been<br />

spent [on application development] in discrete product areas,” begins Rearden<br />

Commerce founder and CEO Patrick Grady. “But none of it interoperates, and<br />

efforts at system integration have not helped much. In fact, we’ve reached a state of<br />

diminishing returns. It takes more effort to make applications interoperate than to<br />

do it manually.”<br />

Grady hopes to solve this problem with Rearden Commerce, neé Talaris, a <strong>com</strong>pany<br />

he founded in 2000 but which has been in stealth mode until now. <strong>The</strong> goal is to<br />

provide an e-<strong>com</strong>merce platform and service grid based on <strong>Web</strong>-services and service-oriented<br />

architecture (SOA) (SEE RELEASE 1.0, DECEMBER 2003) for what he<br />

describes as “user-centric <strong>com</strong>puting: an environment in which all your disparate<br />

applications, services, devices and content streams interoperate as one meta app and<br />

work asynchronously on your behalf.”<br />

<strong>The</strong> concept is not a new one, <strong>the</strong> <strong>com</strong>pany readily concedes: “O<strong>the</strong>rs have tried [to<br />

do <strong>the</strong> same], most publicly Microsoft’s .Net/Passport/Hailstorm initiatives and<br />

HP’s eSpeak,” he continues. “Both failed, for a number of technical and business<br />

model reasons.” <strong>Just</strong> as Trumba (PAGE 79) is utilizing new technologies to implement<br />

an old idea (flexible, dynamic calendaring) better, so does Rearden hope to use both<br />

MARCH 2005 RELEASE 1.0 75

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!