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interface, or even nothing at all? If I don’t have the time to look at it for each patient, it might as well not be there. You need to analyze and apply the data as well – the patient-specific information matched to the best-practice rules that not every doctor can know in every specialty.” There is also, he acknowledges, the well-known phenomena of simple procedures – such as administering beta-blockers to heart-attack patients – that are routinely ignored. “We figure those rules are like a speed limit. In most places, it’s not even posted. Even when it is posted, it’s routinely ignored. But in some places, they now have signs that monitor your speed and flash up a message: ‘The speed limit is 60. You are going 68!’ Not many people ignore those. They aren’t a traffic cop, and we aren’t practicing medicine. We’re both just providing specific information that sensible people would rarely ignore.” DINNER SPEECH – Emily Levine: Court Jester Emily Levine is one of those people who cross boundaries easily; she’s at PC Forum to remind how us how we look to the outside world. A humorist and commentator, she has performed for the JASONs, a secretive advisory group of scientists funded mostly by the Defense Department, as well as for a Martha Stewart company meeting. She started acting as a student at Harvard, alongside students such as John Lithgow. Her favorite Harvard memory is the UnRest (for University Restaurant) on Harvard Square where, she recalls, “You could sit there all day and everyone would come by and tell you what you had missed. You didn’t have to go to a single class.” After college she embarked on a typical actor’s career: “I went to Rome and dubbed spaghetti Westerns.” After that wore off, she returned to New York to teach autistic children. “I was naturally good because of my performing abilities. But I didn’t want to turn the classroom into my own personal stage.” So she joined the New York Stickball Team, an improvisational comedy group directed by luminaries such as Robert Klein, Peter Boyle and David Brenner. “We fought all the time, and you couldn’t make a cent. But although I wanted to act, at the time I was cast only as cute and ditzy. I knew if I went that route, I’d become cute and ditzy in real life.” Instead she co-wrote and performed a series of Emmy-award-winning commercial satire segments for WNET’s “Fifty-first State.” From that came a stand-up act and a career as a television writer and screenwriter in Los Angeles, but ultimately none of 28 RELEASE 1.0 WWW.RELEASE1-0.COM
these arenas satisfied her. It wasn’t until she was invited to join a think tank session at the University of Southern California, looking at issues such as porn and surrogate parenting, that she found her métier: “People kept laughing when I said what I thought. But suddenly I realized it wasn’t derision. It was the shock of recognition. That made such a difference -understanding that people took me seriously.” At that point she was still writing for television and being courted by Disney for an overall deal. “The problem with Disney,” she says, “was that they treated the TV writer like a screenwriter who, in Hollywood, is a surrogate parent: The producer impregnates the writer with the seed of an idea, the writer brings it to term and then it’s taken away. Eisner would give the same idea to five writers and they would compete to win his favor. Then, when I finally capitulated and signed with Disney, they said they were so excited they were sending me a present. I was thinking, maybe a Lalique vase; I could do with one of those. I looked out the window and saw the guy coming up the walk with a three-foot-high stuffed mouse. I looked it up in the catalogue and it was $60. And they called it ‘life-size’.” (Indeed, you cannot make this stuff up, but you can recount it so other people will recognize it.) Now she works full-time developing and performing her own material. Though she was disappointed to discover that the MacArthur “genius” prize she was expecting to finance this venture was 1) being given to actual geniuses and 2) wasn’t enough money to finance her dog’s acupuncture sessions, still she’s committed to her new career. “It’s the same skill I had in college,” she says, “bullshitting on bluebook exams. Just give me three pieces of information and I can weave a convincing narrative.” She likes to deal with “hard” topics, such as economics, physics and the like, which, she says, “makes me either the Spinoza of comedy or the Lou Abbott of philosophy.” Her current work-in-progress, “Common Cent$,” dealing with intellectual property, pirates and privateers, closed proprietary systems and open source, would be of interest to the PC Forum audience – but she will listen hard and make up some new material especially for us. The shock of recognition may not be comfortable. MARCH 2005 RELEASE 1.0 29
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Page 23 and 24: You’re in this position where the
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Page 31 and 32: ing now - outsourcing and offshorin
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Page 37 and 38: Schwartz says the idea started from
Page 39 and 40: INTERVIEW - Ann Livermore, Hewlett-
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Page 43 and 44: Polese knows whereof she speaks. As
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Page 49 and 50: did her two new bosses. “Larry an
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Page 55 and 56: AFTERNOON SESSIONS THE GALLERY BY C
Page 57 and 58: Persuadio: Finding plankton in an o
Page 59 and 60: Company Presenters BY CHRISTINA KOU
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Adding the hierarchical information
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Roundtable Discussion: Metadata is
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Resources & Contact Information Udi
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