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Graduate diploma - The Chartered Institute of Purchasing and Supply

Graduate diploma - The Chartered Institute of Purchasing and Supply

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LEARNING OBJECTIVES AND<br />

INDICATIVE CONTENT<br />

1.0 THE CONCEPT OF<br />

STRATEGY AND THE<br />

PROCESS OF DEVELOPING<br />

CORPORATE STRATEGY<br />

(Weighting 25%)<br />

1.1 Evaluate the concepts <strong>of</strong><br />

strategy, strategic<br />

planning, deliberate <strong>and</strong><br />

emergent strategies <strong>and</strong><br />

strategic management<br />

• Definitions <strong>of</strong> strategy<br />

(Grant, Ohmae, Johnson<br />

<strong>and</strong> Scholes, Mintzberg)<br />

• Strategic planning models<br />

(Ans<strong>of</strong>f, Bryson, Mintzberg)<br />

• Rational <strong>and</strong> incremental<br />

approaches to formulating<br />

strategy<br />

• Deliberate <strong>and</strong> emergent<br />

strategies (Quinn,<br />

Mintzberg)<br />

• Levels <strong>and</strong> components <strong>of</strong><br />

strategic management.<br />

1.2 Assess <strong>and</strong> evaluate<br />

models <strong>of</strong> the strategy<br />

process<br />

• Models <strong>of</strong> the strategy<br />

process<br />

• <strong>The</strong> position, choice, action<br />

(PCA) model <strong>of</strong> strategic<br />

management (Johnson <strong>and</strong><br />

Scholes)<br />

• Rational planning models<br />

<strong>and</strong> strategic management<br />

• <strong>The</strong> logical incremental<br />

model (Quinn) <strong>and</strong><br />

strategic management<br />

• Strategic management <strong>and</strong><br />

deliberate <strong>and</strong> emergent<br />

strategies<br />

• Strategic management in<br />

small businesses,<br />

multinational corporations,<br />

manufacturing, services,<br />

<strong>and</strong> the public sector.<br />

1.3 Conduct a strategic<br />

analysis <strong>of</strong> the supply<br />

chain<br />

• Techniques for analysing<br />

the external environment:<br />

PESTLE analysis, Porter’s 5<br />

forces analysis.<br />

• Techniques for analysing<br />

the internal environment:<br />

SWOT analysis, resource<br />

audit, skills audit,<br />

knowledge audit, portfolio<br />

analysis<br />

• Stakeholder mapping<br />

(internal <strong>and</strong> external).<br />

17<br />

1.4 Assess the importance <strong>of</strong><br />

organisational structures,<br />

cultures, <strong>and</strong> power to the<br />

development <strong>and</strong><br />

implementation <strong>of</strong><br />

corporate strategy<br />

• Characteristics <strong>of</strong><br />

organisational structures:<br />

simple, functional, matrix,<br />

network, machine <strong>and</strong><br />

pr<strong>of</strong>essional bureaucracy<br />

• Centralisation <strong>and</strong><br />

decentralisation<br />

• Nature <strong>of</strong> power in the<br />

organisations: overt, covert<br />

<strong>and</strong> structural<br />

• Sources <strong>and</strong> indicators <strong>of</strong><br />

power in organisations<br />

• Organisational culture <strong>and</strong><br />

the cultural web<br />

• <strong>The</strong> role <strong>and</strong> influence <strong>of</strong><br />

stakeholders<br />

• <strong>The</strong> importance <strong>of</strong> ethics<br />

<strong>and</strong> corporate social<br />

responsibility.

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