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18<br />
Applmuation rites could he related to a nuiiiber of tiictous, 1s~oof~sIimch<br />
the suirvey and DSS data alloss us to explore Thest are<br />
• the levels of pubhicits gis cmi to the e\ceptional hardshiip payment<br />
Sc heni e<br />
• the potemitial demand for applications<br />
Les els of publicity and hi the developniemit stage of the research pu oject, local aLitliorities were<br />
application rates asked hoss they publicnsecl the availability of exceptionial hardship<br />
pavnients The most conuiion responses were (a) decision letters iiotif~’imig<br />
claiinamitc that their award of Housing Benefit did not cover the full rent<br />
because it had been restricted by the Rent Officer (b) infonuiation leatlets,<br />
(c) sonic form of special application form or tear—off slip ori letters, and<br />
(d) mi information supplied to local advice agencmes In the survey,<br />
therefore, local authorities were asked ii they used any of these forms of<br />
publicity, and asked to specsty any other puhlici~they used Table 3 2<br />
pn esents local authorities’ responses<br />
Table 3.2 Analysis of how local authorities publicise<br />
exceptional hardship payments<br />
Type of publicity Number of authorities % (of 305<br />
using this form ofpublicity authorities)<br />
In decision letters 237 78<br />
Leaflets 188 62<br />
Separate form/tear off slip 02 33<br />
In information provided to 206 68<br />
advice agencies<br />
No publicity at all 0 3<br />
There were a tinge of other uiiethods of publicity mentioned iii the<br />
survey respouises inclumding<br />
• Posters in public places (mentioned by 20 auithonties)<br />
• fVleetings ss uth landlords (15)<br />
• Newsletters or local press (13)<br />
• Specmal information packs (9)<br />
• hiifonuiing claiuiants in contact with local atithionty departmiieuits (7)<br />
• Meetmiigs with welfare groups/tenants associations (4)<br />
• Direct mailshots (3)<br />
It is peThaps surprising that 22 per cent of the sample (68 authorities) said<br />
they did not publicise exceptional hardship pa~miients rum the decision<br />
letters senit to clainiuiuts Ofthese, ten authorities reported that the scheme<br />
was not puhlmcised in am])’ way iii thiemr authorities (five of svhich were<br />
small Scottish aumthionties<br />
Trying to isolate the impact of ptnblmcity on applicatmon les els is<br />
problematic, particularis because as sse explain iii the next sectioii We<br />
orily have roLigh indicators of sonic of the other factors svhmchi nimglit<br />
have an influence, such as the muiinihc-r ofclaiuiiatits svhose remit is restricted