amj Australasian Marketing Journal - ANZMAC

Fashion Clothing Involvement
Table 1:
Factor analysis of constructs
52 Australasian Marketing Journal 9 (1), 2001
Factor Loadings
Product Involvement Factor 1
* Fashion Clothing means a lot to me .81
* Fashion Clothing is a significant part of my life .87
* I consider Fashion Clothing to be a central part of my life. .85
* I am very interested in Fashion Clothing. .88
* Some individuals are completely involved with Fashion Clothing,
attached to it, absorbed by it. For others Fashion Clothing is simply
not that involving. How involved are you with Fashion Clothing? .85
* Fashion Clothing is important to me. .91
* Fashion Clothing is an important part of my life. .92
* I am very much involved in/with Fashion Clothing. .88
Purchase Decision Involvement Factor 2
* Making purchase decisions for fashion clothing is significant to me. .89
* Some individuals become completely involved or engrossed in making
purchase decisions for Fashion Clothing. For others purchase
decisions for Fashion Clothing are not that involving. How involved do
you feel in making purchase decisions for Fashion Clothing? .78
* I think a lot about my choices when it comes to Fashion Clothing. .83
* I place great value in making the right decision when it comes to Fashion Clothing. .78
* Purchase decisions for Fashion Clothing are very important to me. .87
* Making a purchase decision for Fashion Clothing requires a lot of thought. .68
* I attach great importance to purchasing Fashion Clothing. .86
* I like being involved in making purchases of Fashion Clothing. .79
* The purchase of Fashion Clothing is important to me. .88
* Purchasing Fashion Clothing is significant to me. .86
Materialism Acquisition Centrality Factor 3
* The things I own aren t all that important to me. (R) .63
* Buying things gives me a lot of pleasure. .80
* I like a lot of luxury in my life. .72
* It is important to me to have really nice things (possessions). .69
Materialism Possession Defining Success Factor 4
* I admire people who own expensive possessions (such as homes, cars and clothes). .72
* I don t place much emphasis on the amount of material possessions people own as a sign of success. (R) .77
* The things I own say a lot about how well I m doing in life. .55
* I like to own things that impress people. .62
* I don t pay much attention to the material objects people own. (R) .72
Materialism Acquisition as the Pursuit of Happiness Factor 5
* I have all the things I really need to enjoy life. .73
* My life would be better if I owned certain things that I don t currently have. .76
* I d be happier if I could afford to buy more things (possessions). .76
* It sometimes bothers me quite a bit that I can t afford to buy all the things I d like .76