amj Australasian Marketing Journal - ANZMAC

A 400g tin of sliced pineapple
Brand: Del Monte (SPC, Kara)
Price: A$1.60 (A$2.00, A$2.40)
Biographies
Chandrama Acharya, BA (Hons), MBA, MA (Hons) in
Management, is currently working as a researcher at Centre
for Development of Teaching and Learning, at National
University of Singapore. Chandrama has worked on a verity
of academic research areas in international marketing, business
forecasting modeling, new product development, and
marketing research projects. She has written a study material
(jointly with R. Ryan) on Asia-Pacific Marketing for the
MBA (Technology Management) and Graduate Diploma of
Management courses jointly offered by APESMA and Deakin
University. She worked in Australia and New Zealand
Banking Corporation before joining National University of
Manufactured and packaged in Australia (Philippines, Japan)
Designed and idea first developed in Australia (Philippines, Japan)
From the description I would expect that the quality of this product would be (CIRCLE ONE)
Extremely Good Very Good Good Average Poor Very poor Extremely Poor
1 2 3 4 5 6 7
How likely are you to buy this product (CIRCLE ONE)
Definitely Buy Probably Buy Might Buy Probably Not Buy Definitely Not Buy
1 2 3 4 5
Singapore. Chandrama s research interest includes international
marketing, consumer choice and branding, cross-cultural
marketing, consumer ethnocentrism, management education,
and higher education and student learning.
Professor Greg Elliott took up his position at Macquarie
University after holding academic positions at a number of
Australian and overseas universities. Prior to commencing his
academic career, he worked in banking for over ten years. He
has extensive experience in marketing research and consulting
and in teaching marketing management to corporate clients in
Australia and overseas. He currently teaches marketing
management, strategic marketing and services marketing in
Macquarie University s MBA and other graduate programs.
Australasian Marketing Journal 9 (1), 2001 75