amj Australasian Marketing Journal - ANZMAC

Country Design and Assembly
Table 4:
Analysis of variance results for judgement of quality
Sources of variation DF Automobile Jeans Pineapple
Mean Square d
Main Effects 8 280408 a
Brand 2 12 12 a
COA 2 1036 1509 a
COD 2 52 76 a
Price 2 25 36 a
2-Way Interactions 24 3 4 a
Brand X COA 4 2 3 b
Brand X COD 4 3 4 c
Brand X Price 4 3 4 c
COA X COD 4 2 3 b
COA X Price 4 2 3 b
COD X Price 4 3 4 c
66 Australasian Marketing Journal 9 (1), 2001
F Mean Square e
241 355 a
87 128 b
7501103 b
72 107 b
51 75 a
F Mean Square f
F
244 368 a
81 32 c
689 1029 a
71 105 b
18 24 c
0.07 0.11 0.17 0.22
0.08 0.12 0.30 0.21
0.07 0.12 0.05 0.08
0.06 0.09 0.12 0.17
0.08 0.12 0.15 0.20
0.06 0.10 0.13 0.21
0.06 0.09 0.17 0.09
b c a
p