amj Australasian Marketing Journal - ANZMAC

Book Reviews
theory — interactional, procedural and distributive justice.
Another example is found in the chapter on consumer behaviour
which now includes a section on differences found in
Asian cultures, including Hofstede s four dimensions of
cultural values, namely, individualistic vs collectivist
cultures, feminine vs masculine cultures low uncertainty
avoidance vs high uncertainty avoidance, and high power
distance vs lower power distance. However, there are still
areas which could benefit from a more in-depth treatment. I
shall name just two — consumer behaviour and service quality,
and in particular, presenting a more in-depth treatment of
the gaps model of service quality.
A CD containing the instructor s manual and power point slides
is provided with the book. In general the power point slides are
82 Australasian Marketing Journal 9 (1), 2001
helpful but it is disappointing to find that some of the figures are
too large for the slides and some of the key words are overtyped
by other words making them impossible to use in their current
form. Not having videos to accompany the text is a disadvantage.
Overall, the key strengths of Services Marketing: An Asia-
Pacific Perspective are that it covers the fundamentals of
services marketing theory and practice, using updated
Australian, New Zealand and Asian examples, readings, web
sites and case studies, and presents this in an engaging way
using a stylish new look internal design, thus making it, it
my view, currently the best on the market.
Janet R. McColl-Kennedy
University of Queensland