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THE GROUP<br />

2


OUR MISSION<br />

The Berdoues Group is a family business which has developed over f<strong>our</strong><br />

generations of perfumers and cosmetologists. The adventure began in 1902<br />

in Toulouse when Guillaume Berdoues founded the perfume shop.<br />

Armed with their know-how, the Group continued to grow by becoming an<br />

expert in cosmetology.<br />

The force of the business stems from here: using the <strong>expertise</strong>, bringing<br />

together fragrance and care, sensuality and effectiveness – for selective<br />

and mass markets.<br />

Today, it is Sophie Berdoues-Coudouy, the great-granddaughter of the<br />

founder, who has taken over the management of the group.<br />

“Our challenge is the exploration of new territories while respecting <strong>our</strong><br />

identity.”<br />

3<br />

THE GROUP


OUR EXPERTISE<br />

The Berdoues Group represents unique <strong>expertise</strong> in the design and<br />

manufacturing of fragrances and cosmetics.<br />

The company develops its own brands, licences and acts as a subcontractor<br />

for many cosmetic and pharmaceutical laboratories.<br />

From the creation to the distribution, the formulation, the packaging, the<br />

production and the quality, the company is involved in all stages of<br />

development and manufacturing with one singular leitmotiv: Excellence.<br />

4<br />

THE GROUP


SOME KEY FIGURES<br />

7 own-brands and licences<br />

Present in 44 countries<br />

10,000 luxury and mass market sales points<br />

90 employees<br />

Yearly development capacity:<br />

Over 400 formulations in cosmetics and perfumery<br />

Ecocert and Qualité France labelling<br />

Yearly production capacity:<br />

500 tons of cosmetics<br />

400,000 litres of perfume<br />

7,500,000 units of packaged products<br />

5<br />

THE GROUP


THE BRANDS<br />

6


N°1 in fragrance for Juniors in France<br />

More than just a product, IKKS is a concept which combines creativity,<br />

authenticity and modernity: values which are essential to the brand and<br />

which are certainly found in their world of fragrance.<br />

Today, the IKKS fragrance brand proposes scents with a strong personality for<br />

children, juniors and adults.<br />

7<br />

LUXURY BRANDS


N°2 in fragrance for Children in France<br />

Jacadi is a contemporary brand, for children’s fashion, which is prestigious,<br />

elegant, sophisticated and respectful of chic and traditional style.<br />

“Jacadi a dit”… Spray on the perfume of life.<br />

Memories of a first scent, the first olfactory recollection…<br />

Jacadi accompanies <strong>our</strong> children throughout their childhood with scents<br />

that embody the elegance of chic and traditional style.<br />

8<br />

LUXURY BRANDS


Seduction, Glam<strong>our</strong> & Audacity<br />

Let y<strong>our</strong>self be carried into the ultra feminine world of the designer of lingerie,<br />

Chantal Thomass.<br />

Taste the exquisite charm of fragrances which leave an unforgettable memory<br />

on the skin, just like lingerie…<br />

Chantal Thomass perfumes compel with style and audacity, an olfactory<br />

impression lively with seduction and extravagance.<br />

“It is a Woman’s appearance that n<strong>our</strong>ishes inspiration” CHANTAL THOMASS<br />

9<br />

LUXURY BRANDS


Eternal French chic<br />

Famous throughout the world, Edward Molyneux dressed the most famous<br />

women of the time: Greta Garbo, Marlène Dietrich.<br />

In 1978, this fashion designer’s brand stirred up a wind of freedom with the<br />

Quartz fragrance line, confirming the elegance of its style.<br />

Molyneux fragrances possess a unique legacy combining chic, luxury and<br />

sensuality…<br />

Perfumes for exceptional men and women…<br />

10<br />

LUXURY BRANDS


Rare fragrances, authentic and natural scented compositions<br />

On the strength of a hundred years of <strong>expertise</strong>, the Berdoues brand proposes<br />

fragrances, colognes and cosmetic products in accordance with tradition.<br />

F<strong>our</strong> generations of perfumers have passed on their know-how and their quality<br />

requirements, embodied in original creations which are authentic and loaded<br />

with emotion.<br />

11<br />

LUXURY BRANDS


Major player in bleaching and hair removal for over 30 years<br />

Blondépil proposes a wide range of bleaching and hair-removing products of<br />

high quality, combining effectiveness, security and pleasure.<br />

Always at the leading edge of innovation, Blondépil places its <strong>expertise</strong> at the<br />

service of customers and their well-being.<br />

12<br />

MASS MARKET BRANDS


Pleasure and relaxation at accessible prices<br />

Les Petits Plaisirs proposes Eau de Toilettes of various fragrances: sweet and<br />

g<strong>our</strong>mand notes, but also light and fresh compositions to appeal to all women<br />

from 7 to 77.<br />

Les Petits Plaisirs also proposes an organic cosmetics range with care products<br />

combining nature, pleasure and effectiveness.<br />

13<br />

MASS MARKET BRANDS

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