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Film theft in the UK - Future of Copyright

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82<br />

However, it has endeavoured to ma<strong>in</strong>ta<strong>in</strong> <strong>the</strong><br />

right to educational fair use <strong>of</strong> film material,<br />

recognis<strong>in</strong>g that protection <strong>of</strong> <strong>the</strong> rights <strong>of</strong> <strong>the</strong><br />

owners <strong>of</strong> <strong>in</strong>tellectual property have to be<br />

balanced with <strong>the</strong> ga<strong>in</strong>s to society <strong>of</strong><br />

educational endeavour and creativity from <strong>the</strong><br />

<strong>in</strong>tellectual property’s reuse.<br />

21 Stephen Street<br />

London<br />

W1T 1LN<br />

Tel +44 (0) 20 7255 1444<br />

Email richard.paterson@bfi.org.uk<br />

Web www.bfi.org.uk<br />

British Video Association<br />

Lav<strong>in</strong>ia Carey, Director General, British Video<br />

Association; Chair, Alliance Aga<strong>in</strong>st<br />

Counterfeit<strong>in</strong>g and Piracy; Director, Federation<br />

Aga<strong>in</strong>st <strong>Copyright</strong> Theft<br />

The BVA represents <strong>the</strong> <strong>in</strong>terests <strong>of</strong> <strong>the</strong> home<br />

enterta<strong>in</strong>ment market. Our members <strong>in</strong>clude<br />

<strong>the</strong> <strong>UK</strong> distribution divisions <strong>of</strong> <strong>the</strong> major film<br />

studios and <strong>in</strong>dependents, television<br />

companies and <strong>in</strong>dependent video publishers,<br />

plus <strong>the</strong> manufacturers and suppliers to <strong>the</strong><br />

<strong>in</strong>dustry. In all <strong>the</strong>y represent 90% <strong>of</strong> <strong>the</strong> <strong>UK</strong><br />

market.<br />

The BVA supports FACT <strong>in</strong> its PR and lobby<strong>in</strong>g<br />

activities. The BVA has also registered a new<br />

company, <strong>the</strong> Industry Trust for IP Awareness, a<br />

non-pr<strong>of</strong>it mak<strong>in</strong>g company limited by<br />

guarantee. It is an all <strong>in</strong>dustry partnership<br />

whose members contribute to <strong>the</strong> Trust to<br />

create an anti-piracy fund. The approx £1.5<br />

million budget will be distributed between<br />

contributions to FACT, to <strong>the</strong> Alliance and to a<br />

national consumer awareness build<strong>in</strong>g<br />

campaign that will support <strong>the</strong> Motion Picture<br />

Association's new anti-piracy c<strong>in</strong>ema trailers<br />

with press, posters and PR and a 4,000 store<br />

promotion to <strong>in</strong>crease retail and consumers<br />

understand<strong>in</strong>g <strong>of</strong> <strong>the</strong> importance <strong>of</strong> IP<br />

protection, <strong>the</strong> l<strong>in</strong>ks with organised crime and<br />

where to report <strong>in</strong>cidents <strong>of</strong> video piracy.<br />

167 Great Portland Street<br />

London<br />

W1W 5PE<br />

Tel +44 (0) 20 7436 0041<br />

Web www.bva.org.uk<br />

C<strong>in</strong>ema Exhibitors' Association<br />

John Wilk<strong>in</strong>son – Chief Executive<br />

The C<strong>in</strong>ema Exhibitors' Association is <strong>the</strong><br />

dedicated <strong>in</strong>dustry body for those <strong>in</strong>volved <strong>in</strong><br />

c<strong>in</strong>ema exhibition <strong>in</strong> <strong>the</strong> <strong>UK</strong>. It represents <strong>the</strong><br />

<strong>in</strong>terests <strong>of</strong> almost every <strong>UK</strong> c<strong>in</strong>ema exhibitor<br />

<strong>in</strong>clud<strong>in</strong>g Odeon, Vue (Warner), UCI, UGC,<br />

C<strong>in</strong>eworld, National Amusements, Apollo<br />

C<strong>in</strong>emas, Ster Century and smaller circuits.<br />

In <strong>the</strong>ir conditions <strong>of</strong> entry <strong>in</strong>to c<strong>in</strong>emas,<br />

exhibitors rem<strong>in</strong>d customers that record<strong>in</strong>g <strong>of</strong><br />

films and music with<strong>in</strong> a c<strong>in</strong>ema is not allowed.<br />

Staff tra<strong>in</strong><strong>in</strong>g highlights <strong>the</strong> importance <strong>of</strong><br />

be<strong>in</strong>g alert to <strong>the</strong> possibilities <strong>of</strong> illegal copy<strong>in</strong>g<br />

and <strong>the</strong> action to be taken. The CEA<br />

encourages c<strong>in</strong>ema staff to patrol c<strong>in</strong>ema<br />

premises when <strong>the</strong> public is present and<br />

member operators follow <strong>the</strong> <strong>in</strong>dustry protocol<br />

for receipt, storage and dispatch <strong>of</strong> films <strong>in</strong><br />

<strong>the</strong>ir c<strong>in</strong>emas. Operators can act as <strong>the</strong> eyes<br />

and ears <strong>of</strong> <strong>the</strong> <strong>in</strong>dustry, report<strong>in</strong>g breaches <strong>of</strong><br />

copyright rules to <strong>the</strong> distributor, FACT, local<br />

licens<strong>in</strong>g <strong>of</strong>ficers and local trad<strong>in</strong>g standards<br />

<strong>of</strong>fices. The new rules under Section 182 <strong>of</strong> <strong>the</strong><br />

Licens<strong>in</strong>g Act 2003 will enhance <strong>the</strong><br />

importance <strong>of</strong> c<strong>in</strong>ema staff <strong>in</strong> <strong>the</strong> fight aga<strong>in</strong>st<br />

misuse <strong>of</strong> copyright material.<br />

22 Golden Square<br />

London<br />

W1F 9JW<br />

Tel +44 (0) 20 7734 9551<br />

Fax +44 (0) 207 734 6147<br />

Email cea@c<strong>in</strong>emauk.fetch.co.uk<br />

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