MASTER MECHANICS

52 SIHH europa star
Another introduction, this one tied to the
opening of the women’s Ralph Lauren boutique
in New York City, and the introduction
of the Ralph Lauren jewellery collection, is the
Stirrup all diamond chain watch.
888 Madison Ave
In November of 2010, Ralph Lauren opened
its first watch and jewellery salon in the
United States. Located within the new flagship
store devoted to the brand’s Women’s
and Home luxury offering at 888 Madison
Avenue in New York, the Watch & Jewellery
Salon features the collections of Ralph Lauren
Timepieces complemented by the introduction
of Ralph Lauren Fine Jewellery.
Located across from the Ralph Lauren Men’s
boutique (867 Madison, in the Rhinelander
STIRRUP ALL DIAMOND CHAIN WATCH
mansion), the new flagship is 22,000 square
feet (2,044 square metres) of the Ralph Lauren
world, dedicated to women and the home.
The new store will offer the Ralph Lauren
Collection, Women’s Black Label, Blue Label,
Double RL, RLX Ralph Lauren and Home merchandise,
along with fine jewellery, made-tomeasure
women’s suits and sleepwear.
The jewellery
This year, Ralph Lauren is introducing his jewellery
collection, which will take pride of place
right next to the watches.
“We worked on the jewellery together,” says
Châtillon. “There are similarities of authenticity,
legitimacy, design and quality with the
watches. We started designing a year ago.
Ralph came with an idea. He said here are the
directions and we came with the proposals. In
a record time we developed prototypes we
were able to show him.When you understand
how he works, it makes the process much
simpler. “It’s going to be several families, all
inspired by the environment of Ralph Lauren
(equestrian, new romantic, diamonds, etc.),”
he continues. “We had to reduce the number
of initial offerings, but it’s amazing what we
have been able to do. Then, after the introduction
we will add more pieces to the collection
during the roll out.We are in the world of
fine jewellery, with incredible craftsmanship,
precious metals, quality diamonds and more.
It is definitely in line with what the Ralph
Lauren customer expects. We have ideas for
men’s jewellery, but for this introduction, we
are focusing on the feminine. There are definitely
many different directions we can go.”O
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