20 E ective Stewardship, continued to identify, develop and promote coordinated services that provide “last mile” connections for reverse and suburb-to-suburb commuters. <strong>Metra</strong> encourages and supports other connecting options for suburban employees, such as Pace’s <strong>Metra</strong> Feeder vanpool program, which enables <strong>Metra</strong>’s reversecommute passengers to park Pace vans at or near suburban <strong>Metra</strong> stations overnight and use them to reach job sites in the morning. Improve Regional Real-time Travel Information Since September 2009, <strong>Metra</strong> has been publishing service advisories online and via “My <strong>Metra</strong>” account e-mail and Twitter alerts. In March 2010, <strong>Metra</strong>’s mobile website was launched and now draws 25 percent of the <strong>Metra</strong>’s website usage. Automated audio train announcements have been installed at a majority of <strong>Metra</strong>’s system stations. These announcements inform <strong>Metra</strong> riders of when each train is arriving at a station based on the location of the train. Next train arrival announcements have been implemented at nine of the <strong>Metra</strong> Electric District Stations. The remaining stations will have the automated audio train announcements by early <strong>2012</strong>. <strong>Metra</strong> is working with the RTA, CTA, and Pace to provide web-based, on-time arrival information by July 1, <strong>2012</strong>, as required by Illinois Public Act 97- 0085. Downtown Connections <strong>Metra</strong> is working with the RTA to improve signage at downtown <strong>Metra</strong> stations to provide coordinated interagency service and connection information to enhance the customer experience. Through on-site tours with RTA, we have identi ed potential improvements. We will continue to work with the RTA and other transit services on collateral materials such as the downtown visitor guide maps, connections guides and other popular passenger informational materials. <strong>Metra</strong> works with RTA and the other service boards on joint outreach initiatives, targeting speci c populations such as central business district (CBD) commercial property managers, hotel concierges and sales sta , to raise awareness about Chicago’s vast network of coordinated transit services and to promote ridership among local commuters as well as visitors and convention attendees. Regional Open Standards Fare System <strong>Metra</strong> will be working with the RTA, CTA, and Pace to implement an “account-based” regional fare payment system to provide fare acceptance via personal credit, debit and pre-paid cards on all xed-route services. RTA secured CMAQ funding to develop a Regional Interagency Fare Model in order to evaluate interagency fare products. <strong>Metra</strong> will be working with the RTA, CTA, and Pace on the development of this model. <strong>Metra</strong> is also awaiting the outcome of the CTA’s Open Fare Payment Collection System procurement expected in Fall 2011. According to Illinois Public Act 97-0085, a policy regarding transfer fares on all xed-route public transportation services provided by CTA, <strong>Metra</strong>, and Pace must be developed by January 1, 2013, and a regional fare system must be implemented by January 1, 2015. There will be many technology, infrastructure, and nancial challenges for <strong>Metra</strong> to overcome to implement a regional fare system. <strong>Metra</strong> will continue to work with the RTA, CTA, and Pace on these interagency projects. It is important to note that it is unlikely that these e orts will result in
cost savings that will signi cantly bridge the budget gaps anticipated in <strong>2012</strong>. However, as di cult decisions need to be made about service cuts and fare increases, it is increasingly important that we demonstrate our commitment to improving the customer experience and to creating e ciencies within the regional transit system. 21