Why Paper Is Eternal - Joan Shorenstein Center on the Press ...

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paper. Indeed, the pertinent question may be not whether the old medium will survive, but whether the new ones will ever escape paper’s enormous shadow. 5
1 On the evening of Monday, February 7, 2007, the Drudge Report was serving up the house specialty, that pungent stew of headlines that has made it one of the world’s most popular news websites. 7 The story linked at the top was about Rudolph Giuliani’s announcement that he was running for President. Below, in Drudge’s signature Courier font, were dozens of other links including: ‘SUPER BOWL’ draws 93 million viewers; Fireballs seen across Midwest and THE DOG BORN WITH NO EARS. Near the bottom of the left-hand column, just above PHONE GIANTS PLOT SECRET RIVAL TO GOOGLE, was this four-line item: World’s Oldest Newspaper – Founded in 1645 – Goes Digital; Web-Only Publication Now . . . 8 The best headlines are simultaneously familiar and surprising. That is, they confirm something we already know while teasing us with something we don’t. This one had both qualities. It was familiar in that newspapers have been going online for more than a decade. The surprising part was the notion that this unnamed ancient publication was going “Web-only,” or abandoning paper completely. While all major newspapers now have online editions, none in the U.S. has yet closed down the paper side of its operation. When that happens, one would intuitively not expect the oldest newspapers to lead the way. Like 6
Page 1 and 2: Joan Shore
Page 3 and 4: the familiar form that gave them th
Page 5: Paper doesn’t se
Page 9 and 10: less effectively, in a digital form
Page 11 and 12: time machine that travels in only o
Page 13 and 14: depth. As Tom Rosenstiel, director
Page 15 and 16: newspapers, but paper broadly defin
Page 17 and 18: going to so much trouble to write a
Page 19 and 20: The persistence of paper flies in t
Page 21 and 22: It appeared that Business Week’s
Page 23 and 24: Even as paper thrived in the Middle
Page 25 and 26: communication. Rather, the two infl
Page 27 and 28: My tables, My tables - meet it is I
Page 29 and 30: last thirty years, computers and ot
Page 31 and 32: mind. Think about the situation the
Page 33 and 34: 3 What is paper? A thin, flexible,
Page 35 and 36: automating the once laborious copyi
Page 37 and 38: The study found that paper has inhe
Page 39 and 40: do understand what a document conve
Page 41 and 42: Nast is one of the world’s premie
Page 43 and 44: skip the commercials. In other word
Page 45 and 46: They praised the way magazine ads o
Page 47 and 48: The argument Condé Nast is making
Page 49 and 50: Though reading is one of the flow a
Page 51 and 52: link of an eye, a paper document im
Page 53 and 54: 4 If paper works so well for people
Page 55 and 56: But something is also missing. The
Page 57 and 58:
itself in the tough spot it’s in.
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efore you fly off elsewhere, but en
Page 61 and 62:
The other problem is that e-books l
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attempted, and even then, it’s im
Page 65 and 66:
13 Mark Patinkin, “I’ll Miss Ha
Page 67 and 68:
56 Saffo, “The Electronic Piñata
Page 69 and 70:
Sources Abrahamson, Eric and David
Page 71 and 72:
Google.com. 2007. “Introducing Gm
Page 73 and 74:
The New York Times. 2007. “Introd
Page 75:
Trotter, Emma. 2007. “Panel Discu
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