Why Paper Is Eternal - Joan Shorenstein Center on the Press ...

56 Saffo, “The Electronic Piñata.”
57 Sellen and Harper, pp. 51-73.
58 Ibid. Since the publication of Sellen and Harper’s book, a kind of pro-clutter school of
thought has emerged in magazines and newspaper articles, and most recently in Eric
Abrahamson and David H. Freedman, A Perfect Mess: The Hidden Benefits of Disorder – How
Crammed Closets, Cluttered Offices, and On-the-Fly Planning Make the World a Better Place (New
York: Little, Brown & Co., 2006).
59 Sellen and Harper, pp. 61-62.
60 Ibid., pp. 101-103.
61 Ibid., p. 103.
62 Ibid., p. 92.
63 Ibid., p. 93.
64 See Section 4 for further discussion of visual interaction with displays. Developers of ebook
technologies have done extensive research on the relationship between eye fatigue and
various reading media. Others have identified cognitive differences between “browsing” on
paper and online. For example, Monica Bulger, “Beyond Search: A Preliminary Skill Set for
Online Literacy,” published online by the Transliteracies Project, University of California at
Santa Barbara, http://transliteracies.english.ucsb.edu; as well as Mônica Macedo-Rouet,
Jean-François Rouet, <strong>Is</strong>aac Epstein and Pierre Fayard, “Effects of Online Reading on
Popular Science Comprehension,” Science Communication, 25 (2) (2003): pp. 99-128.
65 The paucity of academic research on the cognitive aspects of pleasure reading is noted in
Sellen and Harper, p. 105. One noteworthy exception is Victor Nell, Lost in a Book: The
Psychology of Reading for Pleasure (New Haven: Yale University Press, 1988), an in-depth study
of so-called “ludic” readers or people who derive particularly intense pleasure from reading.
66 Interview with Peter Kreisky, January 24, 2006.
67 Interview with Scott C. MacDonald, January 17, 2007.
68 See for instance, Gerald Zaltman, How Customers Think: Essential Insights Into the Mind of the
Market (Boston: Harvard Business School Press, 2003).
69 Olson Zaltman Associates, “Thoughts and Feelings about Magazine and Television
Advertising: A ZMET Project for Condé Nast,” August 2004.
70 Condé Nast summary of “Thoughts and Feelings about Magazine and Television
Advertising,” by Olson Zaltman Associates.
71 Gerald Zaltman, telephone interview, May 18, 2007.
72 Olson Zaltman Associates, “Thoughts and Feelings” report.
73 Ibid.
74 Ibid.
75 Ibid.
76 Ibid.
77 Gerald Zaltman, interview, December 1, 2006.
78 Scott C. McDonald, telephone interview, November 21, 2006.
79 Scott Donaton, interview, January 17, 2007.
80 McDonald interview, November 21, 2006.
81 Mihaly Csikszentmihalyi, Flow: The Psychology of Optimal Experience (New York: Harper &
Row, 1990; reprint, Harper Perennial, 1991), pp. 1-93 (page citations are to the reprint
edition).
82 Ibid., p. 49.
66