25.08.2013 Views

össur annual report2009 - Euroland

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perforMance overvieW 2009<br />

Total sales amounted to USD 331 million, a slight decline from 2008, or 1% measured<br />

in local currency. Sales and EBITDA for the year were in line with management guidance.<br />

Overall, Össur’s 2009 sales were satisfying when taking into consideration the<br />

global economic environment.<br />

Sales growth in prosthetics continues and was 8%, measured in local currency. This<br />

increase confirms Össur’s technical leadership and the Company’s strong position in<br />

this market segment. Sales of bracing and supports declined by 6% and sales of compression<br />

therapy products declined by 5%, both measured in local currency.<br />

The effect of the economic environment on sales varied by region, both in the US and<br />

in Europe. In the US, the effect has been most profound in those states suffering from<br />

higher unemployment rates. In such states, a trading down to lower priced products in<br />

the bracing and supports side of the business has been documented. Europe showed<br />

similar trends as the US. Some markets were more volatile than others. Some of the<br />

Asian markets have been affected, such as Korea, however, main markets and segments<br />

in Asia showed a handsome growth despite the economic downturn.<br />

USD ‘000 2009 % of sales groWth usd groWth lcy<br />

Americas 159,278 48% -1% 0%<br />

EMEA 156,906 48% -9% -1%<br />

Asia 14,396 4% 12% 13%<br />

Total 330,580 100% -5% -1%

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