össur annual report2009 - Euroland

strategy
Össur focus is on improving people’s mobility through
the delivery of innovative technologies within the fields
of bracing and supports, prosthetics and compression
therapy. Innovation and acquisitions are, and will
continue to be, the cornerstone of Össur’s strategy.
Össur creates value for customers, shareholders and
employees by:
Increasing value through innovation. Össur’s innovative
products ensure the Company maintains a consistently
strong position within the non-invasive orthopaedics
market. The Company intends to continue leading the
way with innovative solutions by delivering a steady,
valuable and successful product pipeline, enabling
customers and clients to live life without limitations.
Growing through strategic acquisitions. Össur has evolved
from a single product prosthetic company to a global
player in the non-invasive orthopaedics market with a
broad and diverse range of products. Over the last few
years, Össur’s focus has been on extracting synergies
from previous acquisitions. Strategic acquisitions, that
can expand the product portfolio or sales channel, are
constantly monitored.
Gaining market share through a localized, well-defined,
go-to market strategy. The Company has changed
tremendously over the last few years, from the range
of products and technologies Össur produces to the
growing list of customers and markets. Össur will
continue to offer high quality products and services
committed to customers’ needs.
Increasing profitability through efficiency and economies
of scale. Össur strives to constantly improve and
believes a profitable operation is the key to success.
Össur is continually aiming to increase the efficiency
of its operations and will always strive to seek new
opportunities for further optimization.
values
Össur’s core values—Honesty, Frugality and Courage—
serve as the foundation for the Company’s success.
One fundamental characteristic to ensure successful
cooperation is that all employees honor the Company’s
core values as they communicate with colleagues
and customers.
honesty
We show respect by adhering to facts, fulfilling promises
and claims, and admitting failures. We nurture honest
communication throughout the Company by sharing
information and respecting each other’s workload.
frugality
We use resources wisely. We aim to minimize costs
across all areas of our business through effective
communication, preparedness, planning and optimized
processes.
courage
We are open to change and constantly strive for
improvement. We challenge unwritten rules, show
initiative and take risks, while at the same time, taking
responsibility for our ideas, decisions, and actions.
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