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Solution Provider Handbook - OCS

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1. VPN Program – Steps to Success<br />

2. VPN Partner Benefits At-a-Glance<br />

3. Get Enabled<br />

Accreditations and Certifications<br />

Partner University<br />

<strong>Solution</strong> Competencies<br />

Specializations<br />

Partner Exchange<br />

Marketing Academy<br />

4. Create Demand<br />

GRID<br />

Partner Marketing Bureau<br />

Website in a Box<br />

Event in a Box<br />

Seminar and Event Support<br />

Market Development Funds (MDF)<br />

Lead Distribution<br />

5. Sell VMware <strong>Solution</strong>s<br />

Volume Purchasing Program (VPP)<br />

Enterprise Licensing Agreements (ELAs)<br />

Support and Subscription (SnS) Renewals<br />

<strong>Solution</strong> Enablement Toolkits (SETs)<br />

6. Earn Rewards<br />

<strong>Solution</strong> Rewards<br />

advantage+<br />

Sales Rewards<br />

Premier Rewards<br />

7. VPN Foundation<br />

Partner Central<br />

Partner Logo and Messaging<br />

Partner Communications: Blogs and Social<br />

Media<br />

Partner Profile and Partner Locator<br />

Technical Support<br />

Not for Resale (NFR) and Internal Use Licenses<br />

(IUL)<br />

Partner Support Center<br />

8. Appendix<br />

Partner Central Shortcuts<br />

Lead Distribution<br />

Create Demand: Lead Distribution<br />

VMware creates and executes sales and marketing programs, such as seminars, events, and email campaigns, to help drive<br />

demand and generate high quality leads for VMware solutions. Certain qualified leads are shared with VMware partners.<br />

Select Enterprise and Premier partners who agree to interact with the leads in Salesforce.com, follow up with the leads , and<br />

provide closed-loop feedback within a specified timeframe are eligible to receive qualified VMware generated leads.<br />

To learn more about how you qualify to receive leads, contact your Partner Business Manager.<br />

The Lead Distribution program helps you grow your business by:<br />

• Expanding your visibility into potential new business<br />

• Distributing leads directly to you to help you uncover new opportunities<br />

Eligible Partner: Select Enterprise and Premier <strong>Solution</strong> <strong>Provider</strong>s<br />

URL: www.vmware.com/go/leadsprogram<br />

<strong>Solution</strong> <strong>Provider</strong> <strong>Handbook</strong> / 16

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