Solution Provider Handbook - OCS
Solution Provider Handbook - OCS
Solution Provider Handbook - OCS
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1. VPN Program – Steps to Success<br />
2. VPN Partner Benefits At-a-Glance<br />
3. Get Enabled<br />
Accreditations and Certifications<br />
Partner University<br />
<strong>Solution</strong> Competencies<br />
Specializations<br />
Partner Exchange<br />
Marketing Academy<br />
4. Create Demand<br />
GRID<br />
Partner Marketing Bureau<br />
Website in a Box<br />
Event in a Box<br />
Seminar and Event Support<br />
Market Development Funds (MDF)<br />
Lead Distribution<br />
5. Sell VMware <strong>Solution</strong>s<br />
Volume Purchasing Program (VPP)<br />
Enterprise Licensing Agreements (ELAs)<br />
Support and Subscription (SnS) Renewals<br />
<strong>Solution</strong> Enablement Toolkits (SETs)<br />
6. Earn Rewards<br />
<strong>Solution</strong> Rewards<br />
advantage+<br />
Sales Rewards<br />
Premier Rewards<br />
7. VPN Foundation<br />
Partner Central<br />
Partner Logo and Messaging<br />
Partner Communications: Blogs and Social<br />
Media<br />
Partner Profile and Partner Locator<br />
Technical Support<br />
Not for Resale (NFR) and Internal Use Licenses<br />
(IUL)<br />
Partner Support Center<br />
8. Appendix<br />
Partner Central Shortcuts<br />
Your Guide to VMware Partner Network Resources<br />
VPN Program – Steps to Success<br />
VMware is committed to helping our partners build and sustain a thriving VMware virtualization and cloud computing practice.<br />
The VMware Partner Network (VPN) has been designed to enable and reward you as you sell, build, develop, or train on<br />
VMware products and solutions.<br />
This Global Partner Marketing Guide provides an introduction to the benefits available to our partners, and we encourage you<br />
to review it, and then get started with our Steps to Success:<br />
Steps to Success<br />
Getting started with VMware is easy! Here are steps to ensure your success as a VMware Partner.<br />
1. Get Enabled—Take the training you need to become a VMware expert and start selling quickly.<br />
2. Create Demand—You have access to marketing services, programs and resources that assist you in promoting your<br />
VMware expertise.<br />
3. Sell—You receive industry leading sales tools and support that ensure you have the advantage over the competition.<br />
4. Earn Rewards—You get rewarded for your selling efforts through competitive financial incentives and reward programs.<br />
5. VPN Foundation— Through Partner Central, our partner portal, you have access to the most up-to-date information,<br />
regular newsletters, social media and you can get any questions regarding the VPN Program answered via phone or email<br />
24/5 through our Partner Support Center.<br />
1. Enable<br />
Training<br />
Certfication<br />
Competency<br />
Specialization<br />
Events (PEX)<br />
4. Rewards<br />
Sales Rewards<br />
Advantage+<br />
<strong>Solution</strong> Rewards<br />
Premier Rebates<br />
1. Enable<br />
4. Rewards<br />
Success Cycle<br />
5. Foundation<br />
Foundatio on<br />
2. Create Demand<br />
Partner Partneer<br />
CCentral<br />
entraal<br />
New Newsletters wslet tters<br />
Socia Social al Media MMedia<br />
Partn Partner er Su Support uppoort<br />
Center<br />
NFR NFR/IUL/Sales R/IULL/Saales<br />
tool<br />
Tec Technical chnical Support SSupport<br />
3. Sell<br />
2. Create Demand<br />
Partner Logo and Locator<br />
GRID/WiaB/EiaB<br />
Event Support<br />
Marketing Bureau<br />
MDF<br />
Events (VMworld)<br />
3. Sell<br />
VPP<br />
ELA<br />
Renewals<br />
SETs<br />
Promos<br />
<strong>Solution</strong> <strong>Provider</strong> <strong>Handbook</strong> / 2
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