FIAT T H E G R O U P Established <str<strong>on</strong>g>in</str<strong>on</strong>g> 1899, <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> was <strong>on</strong>e of the founders of the European automobile <str<strong>on</strong>g>in</str<strong>on</strong>g>dustry. S<str<strong>on</strong>g>in</str<strong>on</strong>g>ce its <str<strong>on</strong>g>in</str<strong>on</strong>g>cepti<strong>on</strong>, the Company followed a two-pr<strong>on</strong>g growth strategy — penetrati<strong>on</strong> of foreign markets and focus <strong>on</strong> <str<strong>on</strong>g>in</str<strong>on</strong>g>novati<strong>on</strong> — which characterized its subsequent development and translated <str<strong>on</strong>g>in</str<strong>on</strong>g>to the manufactur<str<strong>on</strong>g>in</str<strong>on</strong>g>g of high-tech quality products and the adopti<strong>on</strong> of the most <str<strong>on</strong>g>in</str<strong>on</strong>g>novative <str<strong>on</strong>g>in</str<strong>on</strong>g>dustrial and organizati<strong>on</strong>al systems. <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> is a lot more than just cars. <str<strong>on</strong>g>The</str<strong>on</strong>g> Company leveraged its expertise <str<strong>on</strong>g>in</str<strong>on</strong>g> an orig<str<strong>on</strong>g>in</str<strong>on</strong>g>al and perhaps unique way am<strong>on</strong>g <str<strong>on</strong>g>in</str<strong>on</strong>g>ternati<strong>on</strong>al groups, expand<str<strong>on</strong>g>in</str<strong>on</strong>g>g its missi<strong>on</strong> to <str<strong>on</strong>g>in</str<strong>on</strong>g>clude every area of mobility: from cars to aircraft, from trucks to tra<str<strong>on</strong>g>in</str<strong>on</strong>g>s, from farm tractors to mar<str<strong>on</strong>g>in</str<strong>on</strong>g>e eng<str<strong>on</strong>g>in</str<strong>on</strong>g>es and, <str<strong>on</strong>g>in</str<strong>on</strong>g> more recent years, even space launchers. <str<strong>on</strong>g>Fiat</str<strong>on</strong>g>’s <str<strong>on</strong>g>in</str<strong>on</strong>g>dustrial diversificati<strong>on</strong> c<strong>on</strong>t<str<strong>on</strong>g>in</str<strong>on</strong>g>ued at an <str<strong>on</strong>g>in</str<strong>on</strong>g>creas<str<strong>on</strong>g>in</str<strong>on</strong>g>gly rapid pace, with a grow<str<strong>on</strong>g>in</str<strong>on</strong>g>g presence <str<strong>on</strong>g>in</str<strong>on</strong>g> metallurgical products and comp<strong>on</strong>ents, followed later <strong>on</strong> by producti<strong>on</strong> systems, <str<strong>on</strong>g>in</str<strong>on</strong>g>surance and support services. 85% Industrial activities 10 15% Services (*) (*) It <str<strong>on</strong>g>in</str<strong>on</strong>g>cludes the follow<str<strong>on</strong>g>in</str<strong>on</strong>g>g service activities operated by the Industrial Sectors: f<str<strong>on</strong>g>in</str<strong>on</strong>g>ancial, <str<strong>on</strong>g>in</str<strong>on</strong>g>surance and mobility services supplied by <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> Auto, Iveco and CNH Global; Magneti Marelli’s quick-service centers and <str<strong>on</strong>g>in</str<strong>on</strong>g>fomobility services; Comau’s plant ma<str<strong>on</strong>g>in</str<strong>on</strong>g>tenance operati<strong>on</strong>s, etc. Other Industrial Sectors (17%) Agricultural and C<strong>on</strong>structi<strong>on</strong> Equipment (10%) Metallurgical Products (3%) Comp<strong>on</strong>ents (7%) Producti<strong>on</strong> Systems (3%) Aviati<strong>on</strong> (3%) Roll<str<strong>on</strong>g>in</str<strong>on</strong>g>g Stock and Railway Systems (1%) Revenues by Sector Commercial Vehicles (14%) Ferrari and Maserati (2%) Automobiles (45%) Other companies (4%) Service Sectors (8%) Insurance (7%) Publish<str<strong>on</strong>g>in</str<strong>on</strong>g>g and Communicati<strong>on</strong>s (1%) Be<str<strong>on</strong>g>in</str<strong>on</strong>g>g a <str<strong>on</strong>g>Group</str<strong>on</strong>g> VALUES Customer satisfacti<strong>on</strong> Enhancement of human resources Value Creati<strong>on</strong> <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> was the ma<str<strong>on</strong>g>in</str<strong>on</strong>g> force beh<str<strong>on</strong>g>in</str<strong>on</strong>g>d the development of a mass automobile market <str<strong>on</strong>g>in</str<strong>on</strong>g> Italy, driv<str<strong>on</strong>g>in</str<strong>on</strong>g>g the expansi<strong>on</strong> of the nati<strong>on</strong>al ec<strong>on</strong>omy and c<strong>on</strong>tribut<str<strong>on</strong>g>in</str<strong>on</strong>g>g to the enhancement of its competitive positi<strong>on</strong> <str<strong>on</strong>g>in</str<strong>on</strong>g> Europe and the rest of the world. This was particularly true <str<strong>on</strong>g>in</str<strong>on</strong>g> Southern Italy, where <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> stimulated ec<strong>on</strong>omic growth with the c<strong>on</strong>structi<strong>on</strong> of <strong>on</strong>e of its biggest manufactur<str<strong>on</strong>g>in</str<strong>on</strong>g>g hubs. <str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>Group</str<strong>on</strong>g> also provided a significant c<strong>on</strong>tributi<strong>on</strong> to the ec<strong>on</strong>omic expansi<strong>on</strong> of emerg<str<strong>on</strong>g>in</str<strong>on</strong>g>g countries, where the Company used the expertise it developed with its early automotive ventures to implement its overall growth strategy. <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> entered the sec<strong>on</strong>d century of its life aga<str<strong>on</strong>g>in</str<strong>on</strong>g>st the backdrop of a profound transformati<strong>on</strong> that is reshap<str<strong>on</strong>g>in</str<strong>on</strong>g>g <str<strong>on</strong>g>in</str<strong>on</strong>g>dustry and STRATEGIES Focus<str<strong>on</strong>g>in</str<strong>on</strong>g>g <strong>on</strong> our core bus<str<strong>on</strong>g>in</str<strong>on</strong>g>esses Globaliz<str<strong>on</strong>g>in</str<strong>on</strong>g>g our activities Lengthen<str<strong>on</strong>g>in</str<strong>on</strong>g>g the value cha<str<strong>on</strong>g>in</str<strong>on</strong>g> Reduc<str<strong>on</strong>g>in</str<strong>on</strong>g>g complexity Focus<str<strong>on</strong>g>in</str<strong>on</strong>g>g and motivat<str<strong>on</strong>g>in</str<strong>on</strong>g>g management Achiev<str<strong>on</strong>g>in</str<strong>on</strong>g>g competitive excellence Innovat<str<strong>on</strong>g>in</str<strong>on</strong>g>g our products 1 – Paolo Annibaldi, Corporate Senior Vice President External Relati<strong>on</strong>s and Communicati<strong>on</strong> <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 2 – Giancarlo Boschetti, Chief Executive Officer Iveco N.V. 3 – Paolo Cantarella, Chief Executive Officer <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 4 – Damien Clerm<strong>on</strong>t, Chief F<str<strong>on</strong>g>in</str<strong>on</strong>g>ancial Officer <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 5 – Luca Cordero di M<strong>on</strong>tezemolo, Chairman and Chief Executive Officer Ferrari S.p.A. 6 – Pier Luigi Fattori, Corporate Senior Vice President Human Resources <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 7 – Paolo Fresco, Chairman <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 8 – Carlo Gatto, Chief Adm<str<strong>on</strong>g>in</str<strong>on</strong>g>istrati<strong>on</strong> Officer <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 9 – Francesco Paolo Mattioli, Executive Vice President <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 10 – Paolo M<strong>on</strong>fer<str<strong>on</strong>g>in</str<strong>on</strong>g>o, Executive Vice President <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> S.p.A. 11 – Umberto Quadr<str<strong>on</strong>g>in</str<strong>on</strong>g>o, Co-Chairman CNH Global N.V. 12 – Jean Pierre Rosso, Chairman and Chief Executive Officer CNH Global N.V. 13 – Roberto Testore, Chief Executive Officer <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> Auto S.p.A. <str<strong>on</strong>g>The</str<strong>on</strong>g> Management 1 7 2 8 3 9 4 10 5 11 6 12 13 Ma<str<strong>on</strong>g>in</str<strong>on</strong>g> acquisiti<strong>on</strong>s/agreements strengthen<str<strong>on</strong>g>in</str<strong>on</strong>g>g the <str<strong>on</strong>g>Group</str<strong>on</strong>g> competitiveness Lengthen<str<strong>on</strong>g>in</str<strong>on</strong>g>g Leadership Globalizati<strong>on</strong> the value cha<str<strong>on</strong>g>in</str<strong>on</strong>g> <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> Auto Jo<str<strong>on</strong>g>in</str<strong>on</strong>g>t venture with Yuej<str<strong>on</strong>g>in</str<strong>on</strong>g> Motor Company (Ch<str<strong>on</strong>g>in</str<strong>on</strong>g>a) ● Set up of <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> Auto Egypt Industrial ● Strategical <str<strong>on</strong>g>in</str<strong>on</strong>g>dustrial alliance with General Motors ● ● ● Iveco Acquisiti<strong>on</strong> of a majority <str<strong>on</strong>g>in</str<strong>on</strong>g>terest <str<strong>on</strong>g>in</str<strong>on</strong>g> Fraik<str<strong>on</strong>g>in</str<strong>on</strong>g> (France) ● CNH Global Acquisiti<strong>on</strong> of a majority <str<strong>on</strong>g>in</str<strong>on</strong>g>terest <str<strong>on</strong>g>in</str<strong>on</strong>g> Case Corporati<strong>on</strong> (United States) ● ● ● Teksid Acquisiti<strong>on</strong> of a majority <str<strong>on</strong>g>in</str<strong>on</strong>g>terest <str<strong>on</strong>g>in</str<strong>on</strong>g> Meridian Technologies (magnesium) ● ● Magneti Marelli Jo<str<strong>on</strong>g>in</str<strong>on</strong>g>t venture with Bosch (light<str<strong>on</strong>g>in</str<strong>on</strong>g>g) ● Acquisiti<strong>on</strong> Seima <str<strong>on</strong>g>Group</str<strong>on</strong>g> (light<str<strong>on</strong>g>in</str<strong>on</strong>g>g) ● Comau Acquisiti<strong>on</strong> Pico <str<strong>on</strong>g>Group</str<strong>on</strong>g> (United States) ● ● Acquisiti<strong>on</strong> of a majority <str<strong>on</strong>g>in</str<strong>on</strong>g>terest <str<strong>on</strong>g>in</str<strong>on</strong>g> Renault Automati<strong>on</strong> (France) ● ● Acquisiti<strong>on</strong> of Sciaky activities (France) ● Toro Assicurazi<strong>on</strong>i Acquisiti<strong>on</strong> of the French operati<strong>on</strong>s of the Guardian <str<strong>on</strong>g>Group</str<strong>on</strong>g> ● creat<str<strong>on</strong>g>in</str<strong>on</strong>g>g <str<strong>on</strong>g>in</str<strong>on</strong>g>creas<str<strong>on</strong>g>in</str<strong>on</strong>g>gly complex competitive challenges. In its endeavors, it is bolstered by the values it has c<strong>on</strong>sistently applied over its <strong>on</strong>e-hundred-year history and which will guide it <str<strong>on</strong>g>in</str<strong>on</strong>g>to the future: value creati<strong>on</strong>, customer satisfacti<strong>on</strong>, and the enhancement of its human resources. This approach is dictated by the pursuit of a specific goal: the achievement of competitive excellence, which means the atta<str<strong>on</strong>g>in</str<strong>on</strong>g>ment of a leadership positi<strong>on</strong> <str<strong>on</strong>g>in</str<strong>on</strong>g> those markets where the <str<strong>on</strong>g>Group</str<strong>on</strong>g> chooses to operate. To translate these values <str<strong>on</strong>g>in</str<strong>on</strong>g>to c<strong>on</strong>crete acti<strong>on</strong>s, the Company is committed to fully implement<str<strong>on</strong>g>in</str<strong>on</strong>g>g its strategies: focus<str<strong>on</strong>g>in</str<strong>on</strong>g>g <strong>on</strong> its core bus<str<strong>on</strong>g>in</str<strong>on</strong>g>esses, globaliz<str<strong>on</strong>g>in</str<strong>on</strong>g>g its activities, lengthen<str<strong>on</strong>g>in</str<strong>on</strong>g>g the value cha<str<strong>on</strong>g>in</str<strong>on</strong>g> and <str<strong>on</strong>g>in</str<strong>on</strong>g>novat<str<strong>on</strong>g>in</str<strong>on</strong>g>g its products. <str<strong>on</strong>g>The</str<strong>on</strong>g> <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> <str<strong>on</strong>g>Group</str<strong>on</strong>g> is pursu<str<strong>on</strong>g>in</str<strong>on</strong>g>g aggressively all these ma<str<strong>on</strong>g>in</str<strong>on</strong>g> avenues of growth. Its commitment is dem<strong>on</strong>strated by the major acquisiti<strong>on</strong>s and alliances it has c<strong>on</strong>cluded, the <str<strong>on</strong>g>in</str<strong>on</strong>g>creas<str<strong>on</strong>g>in</str<strong>on</strong>g>gly balanced geographic mix of its revenues, the expand<str<strong>on</strong>g>in</str<strong>on</strong>g>g range of its services, the streaml<str<strong>on</strong>g>in</str<strong>on</strong>g><str<strong>on</strong>g>in</str<strong>on</strong>g>g of its organizati<strong>on</strong>, and the successful launch of new products. Dur<str<strong>on</strong>g>in</str<strong>on</strong>g>g its l<strong>on</strong>g history, <str<strong>on</strong>g>Fiat</str<strong>on</strong>g> has often been ahead of its time, anticipat<str<strong>on</strong>g>in</str<strong>on</strong>g>g trends and repeatedly transform<str<strong>on</strong>g>in</str<strong>on</strong>g>g itself <str<strong>on</strong>g>in</str<strong>on</strong>g> an effort to seize every available growth opportunity. <str<strong>on</strong>g>The</str<strong>on</strong>g> Company has chosen to go down this road <strong>on</strong>ce aga<str<strong>on</strong>g>in</str<strong>on</strong>g>, as it c<strong>on</strong>t<str<strong>on</strong>g>in</str<strong>on</strong>g>ues the journey and the <str<strong>on</strong>g>in</str<strong>on</strong>g>dustrial adventure it started <str<strong>on</strong>g>in</str<strong>on</strong>g> Tur<str<strong>on</strong>g>in</str<strong>on</strong>g> over a century ago.
40,000 30,000 20,000 10,000 0 Revenues by Regi<strong>on</strong> of Orig<str<strong>on</strong>g>in</str<strong>on</strong>g> Europe exclud<str<strong>on</strong>g>in</str<strong>on</strong>g>g Italy (22%) Italy (61%) Other regi<strong>on</strong>s (17%) Revenues by Regi<strong>on</strong> of Dest<str<strong>on</strong>g>in</str<strong>on</strong>g>ati<strong>on</strong> Europe exclud<str<strong>on</strong>g>in</str<strong>on</strong>g>g Italy (41%) Italy (38%) Other regi<strong>on</strong>s (21%) Sales trend of the last ten years <str<strong>on</strong>g>in</str<strong>on</strong>g> milli<strong>on</strong>s of euros 29,546 29,174 30,526 1990 Abroad Italy 28,176 34,005 39,092 40,244 46,257 45,769 48,123 1991 1992 1993 1994 1995 1996 1997 1998 <str<strong>on</strong>g>1999</str<strong>on</strong>g>
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