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IPSI ihf 7 9/30/05 12:38 Page 27<br />

MANAGEMENT: COMMERCIAL FEATURE<br />

IPSI: the global benchmark<br />

for strategic analysis <strong>and</strong><br />

improvement<br />

IPSI (INTERNATIONAL PATIENT SATISFACTION INDEX)<br />

has been established in order to support progressive<br />

hospitals in developing their performance based on direct<br />

feedback from the patients’ perspective. The framework<br />

offers systematic comparisons with best practice<br />

benchmarks, both within the sector <strong>and</strong> with other areas of<br />

the economy <strong>and</strong> society at large.<br />

IPSI because:<br />

The <strong>International</strong> <strong>Hospital</strong> Federation’s (IHF) mission is to<br />

improve world health. The IHF achieves this through the<br />

global exchange of experience <strong>and</strong> management techniques<br />

<strong>and</strong> by encouraging the international cross-fertilisation of<br />

ideas among health service professionals in its hospitals. The<br />

IHF has identified definite requirements among hospitals for<br />

further knowledge on hospital management in general <strong>and</strong><br />

patient satisfaction in particular. From this, it is observed that:<br />

<strong><strong>Hospital</strong>s</strong> search for:<br />

➜ Global benchmarking possibilities within the hospital<br />

sector <strong>and</strong> with other industries to establish best<br />

practise performance.<br />

➜ Global benchmarking possibilities of ‘excellence<br />

centres’ within the hospital sector.<br />

➜ Better strategic <strong>and</strong> operational management tools to<br />

enhance improvements <strong>and</strong> to meet increasing<br />

competition due to growing internationalisation.<br />

➜ Scientifically based methods to measure patient<br />

satisfaction to meet the needs of a customer focused<br />

approach.<br />

➜ Methods to sharpen cost effectiveness <strong>and</strong> quality.<br />

IPSI is the answer to such challenges. It is the first global<br />

index focusing on patient satisfaction. It uses state-of-the-art<br />

methodology <strong>and</strong> is conducted by a neutral organisation.<br />

Behind IPSI st<strong>and</strong>s the IHF as well as the EPSI Rating (the<br />

global network for customer satisfaction improvements in<br />

the economy) <strong>and</strong> European <strong>Health</strong> Economics. This brings<br />

together competences from the hospital industry,<br />

health economics <strong>and</strong> quality management including<br />

contemporary statistical research <strong>and</strong> performance analysis.<br />

IPSI is different from other initiatives <strong>and</strong> models to<br />

capture customer satisfaction by its strong integration with<br />

strategy, <strong>and</strong> the cause-effect approach. Thus, it does not<br />

only tell you what patients think <strong>and</strong> prefer, but also why<br />

they have the perceived preferences <strong>and</strong> how the hospital<br />

can improve effectiveness based on this information.<br />

IPSI characteristics include:<br />

➜ It is worldwide in scope <strong>and</strong> coverage.<br />

➜ It offers a global st<strong>and</strong>ard using best practice survey<br />

methodology.<br />

➜ It is built around also non-clinic patient satisfaction<br />

focusing on strategic issues establishing the crucial<br />

framework for future.<br />

➜ It reveals cause <strong>and</strong> effect in terms of patient<br />

satisfaction.<br />

➜ It enables hospitals to analyse what financial effects<br />

improvements have.<br />

➜ It enables hospitals to benchmark their operations with<br />

other industries.<br />

➜ It enables hospitals to benchmark themselves within<br />

the hospital sector <strong>and</strong> peers in crucial areas of<br />

excellence.<br />

The IPSI Framework<br />

The framework is developed around a structural model<br />

featuring crucial aspects of the hospital cause – effect chain.<br />

The aspects (latent variables) in the model are divided into<br />

Effects (right h<strong>and</strong> side) <strong>and</strong> Drivers (left h<strong>and</strong> side). Values<br />

of the aspects are estimated based on empirical surveys to<br />

participating hospitals. Each aspect is measured with a<br />

number of (manifest) questions, usually no less than three.<br />

Drivers (enablers):<br />

➜ <strong>Hospital</strong> image.<br />

➜ Patient expectations.<br />

➜ Available resources.<br />

➜ Process quality.<br />

➜ Quality <strong>and</strong> structure.<br />

➜ Perceived value.<br />

Effects:<br />

➜ Perceived medical outcome.<br />

➜ Quality of life.<br />

➜ Loyalty <strong>and</strong> Trust.<br />

➜ IPSI Index.<br />

Vol. 41 No. 3 | <strong>World</strong> <strong><strong>Hospital</strong>s</strong> <strong>and</strong> <strong>Health</strong> <strong>Services</strong> | 27

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