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opinion matters 9/30/05 12:39 Page 46<br />

OPINION MATTERS<br />

The global chronic care epidemic<br />

<strong>and</strong> international expansion of<br />

disease management programmes<br />

WARREN E TODD, MBA<br />

EXECUTIVE DIRECTOR, INTERNATIONAL DISEASE MANAGEMENT ALLIANCE<br />

As hospitals around the world struggle to respond to<br />

increasing dem<strong>and</strong>s on their capabilities from<br />

tsunamis, the epidemic HIV/AIDS crisis, war<br />

casualties <strong>and</strong> starvation in developing countries, another<br />

global crisis is rapidly brewing. As suggested by the <strong>World</strong><br />

<strong>Health</strong> Organization, chronic disease promises to be “the<br />

epidemic of the 21st century.”<br />

While this near-term crisis threatens the basic economic<br />

structure of both developed <strong>and</strong> developing countries, the<br />

unhealthy lifestyles <strong>and</strong> global proliferation of obesity in our<br />

younger population poses an even great threat as the “next<br />

generation/wave” of chronic disease sufferers will emerge<br />

decades sooner than historical demographics would<br />

anticipate. Truly we have bi-modal healthcare crisis as<br />

depicted in Figure 1. In short, today’s obese society will<br />

likely become the next generation of chronic disease<br />

sufferers <strong>and</strong> “hit our systems” in their 30s <strong>and</strong> 40s versus<br />

over age 50 <strong>and</strong> exp<strong>and</strong>ed life expectancy can extend our<br />

current near term challenge.<br />

Our immediate short term<br />

threat is of course that of<br />

aging/chronic disease. This crisis<br />

is literally “at our doorstep.”<br />

This “Opinion Matters” will<br />

deal only with the status of<br />

disease management around the<br />

world. Future articles may in fact<br />

address the second crisis of<br />

obesity <strong>and</strong> lifestyle erosion<br />

around the world.<br />

What is disease management?<br />

There remains considerable<br />

confusion, even today, concerning<br />

this question. In many countries,<br />

healthcare leaders confuse disease<br />

management with disease<br />

prevention. Very simply, disease<br />

management is about the<br />

prevention of the exacerbations<br />

of disease post-diagnosis while<br />

Next<br />

Generation<br />

Obesity<br />

Prevention<br />

& DM<br />

wellness <strong>and</strong> prevention are about the actual prevention of<br />

the disease. An accepted definition of disease management<br />

as developed by the Disease Management Association of<br />

America <strong>and</strong> accepted by all three United States<br />

accreditation organizations is indicated below.<br />

Definition: Disease management is a system of<br />

coordinated healthcare interventions <strong>and</strong> communications<br />

for populations with conditions in which patient self-care<br />

efforts are significant.<br />

Disease management:<br />

➜ supports the physician or practitioner/patient<br />

relationship <strong>and</strong> plan of care;<br />

➜ emphasizes prevention of exacerbations <strong>and</strong><br />

complications utilizing evidence-based practice<br />

guidelines <strong>and</strong> patient empowerment strategies, <strong>and</strong><br />

➜ evaluates clinical, humanistic, <strong>and</strong> economic<br />

outcomes on an going basis with the goal of<br />

I N N O V A T I O N<br />

Boomers<br />

Chronic<br />

Disease<br />

Disease<br />

Management<br />

& Prevention<br />

18 -50 Age Group 50 - 90 Age Group<br />

Figure 1: Bi-modal healthcare crisis<br />

?<br />

Life<br />

Expectancy<br />

46 | <strong>World</strong> <strong><strong>Hospital</strong>s</strong> <strong>and</strong> <strong>Health</strong> <strong>Services</strong> | Vol. 41 No. 3

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