poiranga handloom cluster kamrup - Designclinicsmsme.org

* The domestic market for handloom products is also changing. The consumer is
becoming more discerning and would like to purchase handlooms on the basis of
value and merit, and not solely to show empathy.
* There is a general trend in the market for customized and small lots. Therefore,
there is need to prepare the weavers in a different customized mode, which can
also become the core competence of the handloom products.
* Along with the importance of traditional marketing channels like exhibition and
sales in Indian cities, etc. the new channels such as e-commerce need to be
explored. There is very good private sector player’s on-line marketing of eri
handloom in small and customized lots.
Institutional linkages & Capacity Building
The quality of Poiranga products is becoming a critical consideration in marketing
especially for high-end consumers and export marketing. Therefore it is required
to reposition Poiranaga, may be on a quality based branding.
There is a poor access to information within the cluster. For instance, the visits of
designers to the cluster, even those sponsored by the Government agencies are
not properly known to the weaver, which results in a limited interface,
Design Clinic 5 Band Workshop Report : Poiranga Handloom Cluster, Boko | 2011 | Dibakar Choudhury
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