poiranga handloom cluster kamrup - Designclinicsmsme.org

Market:
The factors controlling the eri market takes into consideration of the following basic
ingredients of eri silk:
That it is a winter product.
It is a traditional and ethnic product which is extremely durable and expected to outlive
the buyer and handed down from generation to generation
It is an eco-friendly product and is non-violent in nature.
Eri is also an expensive product. A typical eri women’s shawl can cost anything between
Rs. 600 to Rs. 750 and men's’ shawl between Rs. 1000 to Rs. 1400. The eri fabric or
`thaan` is sold in running metre at the rate of Rs.280 and above depending on the quality
of the fabric. However even if eri is an expensive product its rank is not as coveted as, say
`pashmina` shawls. In places like Buddhist regions of Nepal, Bhutan, etc., eri is a coveted
product and even the middle class buys it. The product line of eri is also narrow compared
to other fabrics. Bulk of it is men’s shawl.
Design Clinic 5 Band Workshop Report : Poiranga Handloom Cluster, Boko | 2011 | Dibakar Choudhury 54