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poiranga handloom cluster kamrup - Designclinicsmsme.org

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g. Details of market and competition study for design advantage and<br />

distinction<br />

ISSUES and CONCERNS:<br />

* Decrease in profit margins due to exploitation by the traders and increase in the cost<br />

of raw<br />

materials.<br />

* Buyers / Traders are not ready to pay higher prices for the products.<br />

* There is a serious competition from outside of the <strong>cluster</strong>s.<br />

* Already some of independent entrepreneur in Assam are making better quality<br />

products with few variations as per consumer needs.<br />

* No exposure to the market and interaction, as middlemen/ traders buy products from<br />

the weavers and sell it in the market.<br />

* As there is no interaction with the market, the artisans rarely have any direct<br />

consumer feedback.<br />

OPPORTUNITIES:<br />

* Product diversification using traditional techniques and motifs will give them distinctive<br />

Design Clinic 5 Band Workshop Report : Poiranga Handloom Cluster, Boko | 2011 | Dibakar Choudhury 99

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