poiranga handloom cluster kamrup - Designclinicsmsme.org

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OPPORTUNITIES: 1. There is a good scope for redesigning of the existing traditional products. 2. The existing traditional products can be made softer, good textures and with standard size. 3. The existing traditional motives can be used for new product development and diversification. 4. Textiles and craft can be combined for new product development. 5. Instead of using acrylic yarn as designed thread it can be used silk or cotton yarn for better development and quality control. 6. The product and existing traditional wears can be used to introduce fashion accessories, furnishings product such as cushion cover, table met, curtain, bed-sheet and bags. 7. Using the traditional motifs will give the product a local identity. Design Clinic 5 Band Workshop Report : Poiranga Handloom Cluster, Boko | 2011 | Dibakar Choudhury 88
• Marketing & Designing: • The designing capacities of the cluster have not kept pace with time. The art of traditional designing has declined as the best design masters have passed away and the present ones have limited capacities and means to upgrade themselves. There are no modern day designers are working in the cluster and even though in the past some state agencies have hired them in the past, the benefit of their work has not passed to the cluster in any sustainable way. They have only worked in a static mode as one-off interventions. There is a total alienation of the weaver from fashion forecasting issues. As a result, the majority of weavers remain untouched by issues relating to design and product development. • Sales exhibitions organized by Government agencies throughout India as a strong medium. But sadly, these have been monopolized by a select few Master Weavers and Traders. Due to a premium on such channels, there are invariable cases of bulk falsenamed bookings and resale of facilities, which further cuts the chances of marketing for poorly networked weavers. • Most of the production is for domestic market. Even though there have been small export orders yet the cluster actors are uninformed about the actual details of such sales i.e., country of sale, acceptance/ rejection, required documentation and procedures. Hence the cluster has not benefited in terms of information generation relating to exports. In the state sponsored international visits, the official representing the cluster gives little feedback to the real cluster actors. The weaver’s knowledge of consumer behavior and market trends continues to be negligible. Design Clinic 5 Band Workshop Report : Poiranga Handloom Cluster, Boko | 2011 | Dibakar Choudhury89
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Interactive Design Study Cluster Le
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• Interactive Design Study | Ront
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MINISTRY OF MSME MSMEs. The total s
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IIE • The approach of the Indian
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POIRANGA AND ADJOINING AREAS OF •
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• Palashbari: The old Palashbari
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• Boko: Boko is also a trading ce
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The last 100 years have seen the gr
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POIRANGA located in South Kamrup Di
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THE HANDLOOM SECTOR IN INDIA- A RET
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• At the time of independence, th
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• strategic interventions to enab
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• The Master wavers Decades back,
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• Contribution of Women Weavers:
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• The self-sufficient weaver spen
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Life cycle of silk worms has four s
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Rearing schedule for eri silkworm:
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• Autumn season: 5 th batch Septe
Page 37 and 38: De-gumming of eri cocoons: Cocoon c
Page 39 and 40: Eri is not a continuous filament an
Page 41 and 42: Charka type spinning machine The ch
Page 43 and 44: • Spinning on a `takli` also brin
Page 45 and 46: 6 Season for raising plantation Cas
Page 47 and 48: • 1. Procurement of raw material:
Page 49 and 50: Eri culture: The silk produced by P
Page 51 and 52: Raw Material: The basic raw materia
Page 53 and 54: eakthrough in terms of requirement
Page 55 and 56: Market size and destination: Design
Page 57 and 58: mainly Nepal from where it is marke
Page 59 and 60: • Some weavers directly sell the
Page 61 and 62: • If there are any significant co
Page 63 and 64: It is in relation to the external b
Page 65 and 66: 3 Master Weavers earning between Rs
Page 67 and 68: Branding and effective use of Geogr
Page 69 and 70: Six treadle and design development
Page 71 and 72: DRAFT ACTION PLAN • The strategy
Page 73 and 74: Creation of social capital: ● Cre
Page 75 and 76: • Unit 2 • Name of the owner: T
Page 77 and 78: • Unit 5 • Name of the owner: B
Page 79 and 80: • Unit 9 • Name of the owner: R
Page 81 and 82: • Unit 13 • Name of the owner:
Page 87: 5. The existing product Makhela-cha
Page 91 and 92: The Resource centers in the state t
Page 93 and 94: c. Existing status and opportunity
Page 95 and 96: d. Scope of technology, modernizati
Page 97 and 98: OPPORTUNITIES: . 1. The production
Page 99 and 100: g. Details of market and competitio
Page 101 and 102: h. Study for the need of training a
Page 103 and 104: j. Packaging and logistics related
Page 105 and 106: k. Exhibition/ Display design oppor
Page 107 and 108: l. Study of infrastructure set up f
Page 109 and 110: CONCLUSION • The visit to Poirang
Page 111 and 112: • A single family may rear, spin,
Page 113 and 114: • Weakness & Implications: • 1.
Page 115 and 116: After Workshop Report DCS MSME Sche
Page 117 and 118: Interactive Design Study • They a
Page 119 and 120: DCS MSME Scheme MSME clusters over
Page 121 and 122: • The attempt of this NAS is to i
Page 123 and 124: As for the socio-cultural milieu, S
Page 125 and 126: Design Clinic 5 Band Workshop Repor
Page 127 and 128: Raw Material: Design Clinic 5 Band
Page 129 and 130: Design Clinic 5 Band Workshop Repor
Page 131 and 132: Six treadle and design development
Page 133 and 134: ESSENTIAL ACTION PLAN • The strat
Page 135 and 136: Creation of social capital: ● Cre
Page 137 and 138: 5. The existing product Makhela-cha
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Scope of Design Project As the Poir
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* The domestic market for handloom
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Schedule of 5 Day design Workshop u
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