Hull Street Road Revitalization Plan - College of Humanities and ...

Hull Street Road Revitalization Plan
SWOT ANALYSIS
• Extension of GRTC line to Chesterfield County. As previously
mentioned, the two existing mass transportation lines currently
end at the City/County line in Haynes Plaza. The presence of
the Route 360 West Shopping Center, however, provides an
ideal location for the transit organization’s first extension into
Chesterfield County. Beyond providing county access to residents
from the city, this recommendation has the potential to serve as
an immediate action that the municipalities can take to promote
their cooperation and show how serious they are about improving
the corridor.
Threats
• Development in the County. There has been continuing
commercial development to the west of the study area in
Chesterfield County and along nearby corridors, such as
Midlothian Turnpike to the north and Jefferson Davis Highway
(Route 1) to the east. Some of the largest developments have
occurred around the Swift Creek Reservoir area and along Route
288 in Chesterfield County. This growth consists of mainly
residential, but also some commercial, property development
along the major roadways. Additionally, much of Chesterfield’s
planned growth, which is projected to be rather significant, will
occur in the southern and western portions of the county, drawing
shoppers away from the Hull Street Road corridor study area.
Although the Hull Street Road corridor has the potential for many new
commercial opportunities and design improvements, there are a couple
of looming obstacles which threaten to hamper revitalization including:
• Business leaving the corridor. Hull Street Road has long been
the location of multiple furniture stores that established a small
cluster; however, several of these businesses are closing and
leaving the corridor. These represent some of the only shoppers’
goods, or destination retail, that has existed along the corridor.
Continual loss of more furniture stores, especially a large
anchor business such as Haynes, poses a serious threat to
redevelopment efforts. Independent stores with older owners are
particularly vulnerable to closing or relocating.
Figure 11: Development continues along the
western end of Hull Street Road in Chesterfield
County
The foregoing analysis provides the framework on which to build the
Hull Street Road Revitalization plan. To revitalize the Hull Street Road
corridor, the city, county and community at-large must build upon the
corridor’s strengths, address and overcome its weaknesses, seize
opportunities and address looming threats.
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