Hull Street Road Revitalization Plan - College of Humanities and ...

Hull Street Road Revitalization Plan
goals and objectives
Development Goals
New business development along Hull Street Road will build upon the
study area’s strengths and opportunities to serve the needs and wishes
of local residents while improving economic returns for area merchants
and attracting visitors from outside the study area. 14 (Please see
development concept map on page 36.)
Goal 1: Develop a Hispanic Business Cluster where Hispanic
businesses can be formed and flourish, providing Hispanic goods,
food, and entertainment, for both the local Hispanic community and
the surrounding Metro Richmond community.
• Objective 1: Develop an open-air shopping mall surrounding a
central courtyard. This building should contain design elements
from the Spanish Revival style. (Please see map on page 30.)
Why: This new shopping center will provide a destination for
individuals to travel to purchase Hispanic goods and experience
Hispanic food and cultures.
Where:The new shopping center should be located in the lots
adjacent to and across the street from the Pinebrook Estates
in Richmond (on the north and south sides of Hull Street Road,
respectively).
Who: Private Developers in cooperation with the City of
Richmond Departments of Economic Development and
Community Revitalization.
When: Development should occur in two phases. Phase One
on the north side of Hull Street Road should begin immediately.
Phase Two on the south side of the road should begin within five
years.
• Objective 2: Attract and foster the development of new Hispanicrun
businesses.
Why: The present large concentration of Hispanic businesses
makes this location along Hull Street Road an ideal place for new
Hispanic businesses to flourish.
Where: Centrally locate new Hispanic businesses within the new
open-air shopping mall.
Who: Virginia Hispanic Chamber of Commerce, Innovative
Bank, and the City of Richmond Departments of Economic
Development and Minority Business Development.
When: Efforts to attract and develop new Hispanic businesses
should start immediately.
• Objective 3: Develop a public open space within the courtyard
of the open-air shopping mall. This space should be a mixture of
green space and masonry.
Why: A public space will provide a place for recreation,
socialization, and displaying public art. Located within the
courtyard, this new public space will have ample natural
surveillance and activity during the day.
Where: The open space should be contained within the new
open-air shopping mall.
Who: Private Developers in cooperation with the City of
Richmond Departments of Economic Development, Parks,
Recreation and Community Facilities.
When: This public space should be completed within two years.
14
Please see Appendix E for detailed results of the retail market analysis and Appendix F for reports on the development potential analysis
Page 29