Hull Street Road Revitalization Plan - College of Humanities and ...

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Hull Street Road Revitalization Plan Goals and objectives Organizational Goals Organizing Hull Street Road businesses will provide them with a unified voice that works to help current businesses thrive and prosper, to attract new businesses to the area, to pursue financial assistance for property improvements and expansion, and to advertise the corridor’s unique businesses and attractions throughout the Richmond Metropolitan area. Goal 1: Form a Business Association consisting of property owners, and business owners (representatives) from throughout the Hull Street Road study area. • Objective 1: Work with locally owned businesses and local property owners to develop a Business Association for all businesses along the corridor. Why: The business association will unite stakeholders of the area behind a common goal of improving the area. Where: The association should meet in a central location such as Elkhardt Middle School. Who: All local commercial property owners and business owners. Hispanic Community Center. Who: The association should include owners of Hispanic Businesses from throughout the corridor in cooperation with the Virginia Hispanic Chamber of Commerce. When: The Hispanic Business Association will be formed within two years. • Objective 3: Attract corporate-owned businesses to become involved in the Hull Street Road Business Association. Why: The established business association should invite the many corporate owned businesses to become involved in the neighborhood, requesting them to send representatives to the meetings. Where: The association should meet in a central location such as Elkhardt Middle School. Who: The new Business Association When: These efforts will begin upon formation of the Hull Street Road Business Association and will remain ongoing. When: The Hull Street Road Business Association will be formed within one year. • Objective 2: Develop an Hispanic Business Subcommittee within the Business Association. Why: The Hispanic Business Association would work to unify the Hispanic Business Community and help members work together to improve their businesses, attract like businesses, and attract more customers. Where: The association would locate an office in the new Page 37 Goal 2: Retain and strengthen existing businesses by providing the resources they require to remain competitive and attract customers to the Hull Street Road study area. • Objective 1: Create a Hull Street Road Business Retention and Improvement Task Force. Why: Successful businesses already located in the study area are the key to attracting new businesses that complement the goods and services already offered. Additionally, nearby residents with limited transportation options are dependent on the goods and services these businesses provide. In order for the study
Hull Street Road Revitalization Plan Goals and objectives area to sustain and increase its vitality, it is essential that existing businesses remain in the area. Who: The Hull Street Road Business Retention Task Force will be comprised of two Richmond business owners, two Chesterfield business owners, one representative from the Richmond Department of Economic development, one representative from the Chesterfield Department of Economic Development, and one representative from the Greater Richmond Partnership. What: The Task Force will provide Hull Street Road merchants with current information about Various incentive programs for improving and upgrading their business operations and properties. The Task Force will also provide technical assistance to merchants for creating activity nodes of complementary businesses that in turn create cross-shopping opportunities for potential customers. When: The Task Force should be created within one year. Goal 3: Provide assistance to businesses and developers seeking to redevelop property along the corridor. • Objective 1: Incentivize redevelopment by creating an expedited approval process for business owners and developers seeking to do business in the Hull Street Road study area. When: The expedited approval process should be in place within five years. • Objective 2: Provide technical assistance to all property owners to secure agreement with developer(s) to construct entertainment facilities. Why: Some property owners in the study area may be interested in redeveloping their properties for these uses but may be unfamiliar with developers who specialize in constructing these types of facilities. Providing assistance with contacting suitable developers would save busy property owners time and money. Who: Hull Street Road Merchants’ Association; Richmond Chamber of Commerce; Chesterfield County Chamber of Commerce; Greater Richmond Partnership; Chesterfield County Department of Community Revitalization; Chesterfield County Department of Economic Development; City of Richmond Department of Community Development; City of Richmond Department of Economic Development. When: Technical assistance will begin immediately and remain an ongoing effort. Why: A frequent complaint of business owners and developers is the perceived sluggishness of municipal approval processes. An expedited approval process would encourage businesspeople to redevelop properties and open businesses in the study area. Who: Chesterfield County Department of Community Revitalization; Chesterfield County Department of Economic Development; City of Richmond Department of Community Development; City of Richmond Department of Economic Development. Page 38 Figure 17: Existing businesses along Hull Street Road should be retained and new businesses brought in.
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