ANYTIMEkANYPLACEkANYWHERE - Heinz

MIAMI 12 NOON You can’t keep Mom in the dorm.
(What would your friends think?) But you can enjoy the
home-cooked taste of oven-roasted chicken or meatloaf
with mashed potatoes and gravy. Boston Market
HomeStyle Meals — 16 frozen entrees, meals and side
dishes — are feeding a growing demand for easy-to-fix
meals and helping make frozen foods Heinz’s fastestgrowing
business. Research shows most people still
prefer to eat at home, but they don’t have time to cook.
These hearty meals are a big hit with men. And,
women love the side dishes, like creamed spinach and
macaroni & cheese. Six additional dishes, including pot
roast and corn bread miniloafs, are joining the line.
Sales are expected to top $100 million in the first year of
national distribution, making this among Heinz’s most
successful new products ever.
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