ANYTIMEkANYPLACEkANYWHERE - Heinz

Sales of frozen foods climbed to $1.4 billion.
One of the biggest product launches was
Heinz Frozen Food Company’s
introduction of Boston Market HomeStyle Meals, a
line of delicious entrees, meals and side dishes with
high brand recognition. Meanwhile, Weight
Watchers Smart Ones entrees surged more than
11% in sales, as the brand rose to the number-two
position in its category.
Market leader Ore-Ida french fries and potatoes
were rejuvenated by the introduction across the
U.S. of stand-up resealable packaging, a
breakthrough in convenience and presentation.
Shipments of Bagel Bites, the popular frozen
pizza snack, increased 41% in the fourth quarter of
Fiscal 2000 and attracted more young consumers
(or “tweens”) with national advertising and a
contest promoting its sponsorship of the 2000 ESPN
Winter X Games. Bagel Bites also were a big
success north of the border, where Canadian
volume grew 107%.
Global tuna and seafood sales were $1.0
billion. StarKist tuna maintained its status
as the number-one brand with a U.S.
market share of more than 44%. StarKist’s Charlie
the Tuna made waves in his return to a starring role
in television commercials. Plans are underway for
the spectacular launch of tuna in pouch packaging,
a breakthrough Heinz development, which is
expected to transform the entire category.
In France, Petit Navire tuna achieved a record
market share of 18.2% in the critical summer salad
season. In the U.K., John West tuna set a record
with a 32% share in January 2000. Seafood sales in
Australia set a full-year volume record, as sales of
new flavored Greenseas tuna rose.
Quick-serve meals, including soup, beans and
pasta, reached $1.2 billion in Fiscal 2000.
In Australia, sales of Tom Piper canned meats,
with a new heartier recipe, grew almost 10%.
In Australia and New Zealand, baked beans and
spaghetti volume more than doubled.
Heinz U.K. introduced easy-open-end cans for
products ranging from baked beans to soup, while
preparing for the debut of microwaveable
packaging in Fiscal 2000. In the U.S., College Inn
broth accelerated its growth by introducing
resealable cartons.
British children enjoyed the taste of a new Heinz
pasta featuring the Tweenies, stars of a popular
BBC children’s television program. Tweenies and
pasta shaped to resemble icons from the Star
Wars film series helped drive volume growth in
the pasta shapes category to more than 59%. Heinz
U.K. soup reached a market share exceeding 55%.
New Heinz pouch and premium ready-to-serve
soups were launched in the U.K.
A smashing success was the introduction of
Pokémon canned pasta in Canada, where the
launch vaulted Heinz to the number-one position in
pasta for the first time. In Greece, four Heinz
convenience meals were debuted, including
spaghetti hoops and macaroni & cheese.
Infant feeding topped $1.0 billion in sales. In
South America, Heinz Venezuela set a record for
baby food sales, with a peak share of 50%,
reflecting product launches and extensions.
In Australia and New Zealand, Heinz
reintroduced its entire Heinz and Wattie’s range
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