ANYTIMEkANYPLACEkANYWHERE - Heinz

MUNICH 6PM Germans love soup, as
a snack or a light meal. Heinz sells 86
products in Germany under the Sonnen
Bassermann name, including a wide variety
of soups, stews and ready-to-serve meals.
Soup has become especially popular.
What’s the appeal? Soups are light,
nutritious and often low fat. Founded in
1884, Sonnen Bassermann is one of the
oldest trademarks in the German food
industry. Sonnen Bassermann also makes
Germany’s favorite ready-to-serve meals.
The top variety is rinderroulade, beef with
cream sauce and potatoes.
VANCOUVER 9AM Move over, Morris.
You’re not the only kitty to love 9-Lives.
There are many cats in this dog-eat-dog
world — more than 6 million in Canada
alone. Pet food is a big opportunity, and
Heinz already is a leader, with $1.2 billion in
worldwide sales. Everyone’s favorite cat,
Morris, has made 9-Lives a top brand. He
has reigned supreme among the feline set
for more than 32 years, as the torch has
been passed along to four male orange
tabbies. In May, as Morris III stepped out of
the Hollywood limelight to enjoy life as an
everyday cat, his successor, Morris IV, was
rescued from a shelter. His first Morris
mission? Promoting a feline health program.
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