Downloading - iLounge

IDESIGN
IPAD 2 BUYERS’ GUIDE
How Persistence Pays Off
In just a few short years, Incipio has gone from
relative anonymity to a leading case manufacturer
thanks to its continued pursuit of improvements.
As much as individual accessories deserve to be
judged on their merits, every developer has a
reputation - a sense of what’s to come when opening
a package. Unlike many rivals, Incipio has enjoyed
a seemingly endless upward trajectory, remarkable
for a company that originally operated out of a
suburban garage in Southern California. Once an
unknown manufacturer of cell phone accessories,
Incipio has evolved into a cutting-edge developer of
self-branded iPod, iPhone, and iPad cases, leveraging
years of tool-making and design expertise to create
some of the smartest, cleanest, and most interesting
protective solutions ever made. Some are seemingly
simple, complementing Apple’s designs. Others are
so flashy and different that other developers could
never have contemplated or manufactured them.
Notably, it’s accomplished these feats with zero
assistance from Apple - promotion or shelf space.
68