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Downloading - iLounge

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IDESIGN<br />

IPAD 2 BUYERS’ GUIDE<br />

The Future of Productivity<br />

Longtime Apple developer The Omni Group has ported<br />

four Mac apps to the iPad - redefining business touch<br />

interfaces, and challenging App Store pricing norms.<br />

Despite earning billions of dollars for<br />

developers, the App Store’s average<br />

app selling price is around $3,<br />

pressuring companies to sell lots of<br />

units on the cheap - and sometimes cut<br />

corners. That’s not The Omni Group’s<br />

style. Incorporated in 1993, Omni<br />

initially developed software for Steve<br />

Jobs’ NeXT platform, following Jobs<br />

back to Apple with Mac OS X. So it’s<br />

not a surprise that the Seattle company<br />

would quickly convert four of its main<br />

Mac productivity apps to the iPad, too -<br />

the difference is the UI. Take the text<br />

editor and organizer OmniOutliner,<br />

which enables users to create highly<br />

structured documents that are easy<br />

to reorganize at will using touch<br />

gestures. It joins OmniFocus, a<br />

Getting Things Done-style planning<br />

tool that leverages iPad mapping and<br />

media capabilities to manage projects<br />

and daily tasks; OmniGraffle, a graphic<br />

design tool specializing in flow charts<br />

and similarly business-oriented<br />

images; and OmniGraphSketcher,<br />

a graph drawing and data plotting<br />

tool - all at $15-$50 price tags. The<br />

company also released a $20 iPhone<br />

and iPod touch version of OmniFocus<br />

before the iPad was announced. In<br />

each case, the company reinvented<br />

the Mac interfaces for touch screens,<br />

a challenge as formidable as Apple’s<br />

80

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