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IDESIGN IPAD 2 BUYERS’ GUIDE The Masters of Metal From iPods and iPhones to Macs and iPads, Just Mobile has evolved its designs from plastic to metal, now rivaling Apple’s own products in elegance and style. Founded in 2005 as a Windows Mobile accessory developer, Taiwan’s Just Mobile quickly switched gears when it saw the first iPhone - a choice that transformed the company and its products into world-class icons of accessory design. Take its affordable plastic Gum Pro USB battery, which evolved into the more expensive but slick metal-clad Gum Plus, the battery pack Apple would have released had it wanted to sate power-starved iPhone users. A similar evolution began with the company’s earliest Apple-specific product Xtand, an iMac-like stand for iPhones that began the company’s 72
IPAD 2 BUYERS’ GUIDE IDESIGN love affair with aluminum. Though Just Mobile released an early, rigid iPad stand called UpStand, the company collaborated with the Danish design team Tools to create superior sequels: Slide, an exercise in playful design mixed with portable utility, and the circular Encore, the most beautiful iPad holder we’ve yet seen. While the partnership hasn’t always yielded ideal results, they’ve always been interesting; the Lounge stand for iPhones recalled mid-20th century conceptions of futuristic chairs - a cute but rare example of inelegance. On the whole, Just Mobile has shown a mastery of silver metal matched by few competitors, using it for nearly every new accessory - the Alupad mouse pad, the MacBook Cooling Bar, and the AluPen stylus. And it now confidently uses clean hinges and black plastics to prop iPads up on a variety of angles, simple but smart elements that would have been unthinkable with Xtands only years ago. Throughout its product range, Just Mobile’s designs have stayed true to the company’s vision to “unify form and function - and then sprinkle a little joy on top;” they are now amongst the most memorable accessories for Apple’s mobile products. 1 Gum Plus 2 Gum Pro 3 AluPen 4 Alupad 5 Cooling Bar 6 Xtand 7 Lounge 8 Encore 1 2 3 6 7 4 5 8 73
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© 2011 ILOUNGE, INC.
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TM NEW! Blank sketchbook Create, an
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FROM OUR EDITOR IPAD 2 BUYERS’ GU
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i put your day in motion. The iHome
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IPAD 2 BUYERS’ GUIDE NEW FROM INT
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IPAD 2 BUYERS’ GUIDE SNEAK PEEKS
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IPAD 2 BUYERS’ GUIDE SNEAK PEEKS
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IPAD 2 BUYERS’ GUIDE $40 6-11 STA
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