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IDESIGN THE IDESIGN INTERVIEW Nils Gustafsson Managing Director + Co-Founder Erich Huang Managing Director + Co-Founder IPAD 2 BUYERS’ GUIDE Just Mobile and its collaborators at Danish design firm Tools discussed their projects with us, including the challenges of accessory creation for the iPad and designing electronic add-ons, following Apple’s lead in developing aluminum accessories, and the thinking behind the uniquely chunky, pencil-like AluPen stylus. On Aluminum Just Mobile’s choice of aluminum as a base material in its products was a conscious effort to create a sense of quality and value; it has consequently appeared in everything from the company’s iPod/iPhone/iPad stands to Mac shelves and mousepads. “Apple users appreciate design and craftsmanship more so than other mobile users,” says Huang. “We want to make not only accessories but also design objects, objects that users will associate with and desire to have. Our design priority has always been in form and function first, and material choice second. We are actually open to other material options, and it won’t be surprising if we incorporate them in the near future in our products.” On the AluPen’s Chunky Design “In this computer age, less and less people use a pen to write,” says Gustafsson. “Many users prefer AluPen for its unique form factor and smooth and precise control on iPad.” Why? “The 6-sided geometry of the traditional pencil has proved its value over the years and even though materials are new it still communicates what it does,” explains the team from Tools. “The ‘fat’ and slightly oversized nature is intended to avoid confusing it with a real pencil.... We believe we found a new shape by using an old reference, thereby creating a functional object that is instantly familiar although the technology it controls is new.” 74
IPAD 2 BUYERS’ GUIDE IDESIGN On Designing Slide + Encore Deceptively simple, Slide and Encore are amongst the best stands for Apple’s tablets. “As a forethought, we designed each iPad stand to fulfill a particular user need,” explains Huang. “The Encore came as a variable angle, collapsible desktop stand. Slide uses a simple physics principle to create a compact stand for portable use.” (A Slide prototype is shown at upper right, minus its distinctive storage hole.) “As opposed to books that need no interaction, tablet computers are not only for reading,” adds Tools. “They require input, sometimes using both hands to type, and watching a movie holding a heavy tablet in your hand is not ideal. That’s why tablets need devices to hold them at a comfortable working/viewing angle. And since tablets are admired for their simplicity and beauty, a stand should not spoil the overall experience but rather enhance it and compliment it.” On Designing Electronic Accessories Just Mobile has avoided building Apple’s Dock Connectors into its electronic accessories - a wise move. “High-tech electronics products have a tendency to be short-lived, and easily outdated by advances in new technology,” says Huang. “Our overall design goal has been in creating timeless iconic design objects. Our choice to adopt standard USB ports so Gum power packs can support more generations of iPhones and iPod touch for at least a decade is a good example of this principle.” On the Collaboration with Tools A number of recent accessories were codeveloped with Tools, a design firm that has particularly improved Just Mobile’s iPad accessories. “We have worked with Tools Design team on several projects, and I couldn’t be more satisfied with their work,” says Huang. “Tools designers are also Mac users and they understand the needs of Mac users. Nordic design has always been the source of classic, timeless products, and have profound influence on products that we use every day. At Just Mobile, we also challenge ourselves to create timeless and iconic designer products that users will use for a long time.” 75
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