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IDESIGN IPAD 2 BUYERS’ GUIDE The Future of Productivity Longtime Apple developer The Omni Group has ported four Mac apps to the iPad - redefining business touch interfaces, and challenging App Store pricing norms. Despite earning billions of dollars for developers, the App Store’s average app selling price is around $3, pressuring companies to sell lots of units on the cheap - and sometimes cut corners. That’s not The Omni Group’s style. Incorporated in 1993, Omni initially developed software for Steve Jobs’ NeXT platform, following Jobs back to Apple with Mac OS X. So it’s not a surprise that the Seattle company would quickly convert four of its main Mac productivity apps to the iPad, too - the difference is the UI. Take the text editor and organizer OmniOutliner, which enables users to create highly structured documents that are easy to reorganize at will using touch gestures. It joins OmniFocus, a Getting Things Done-style planning tool that leverages iPad mapping and media capabilities to manage projects and daily tasks; OmniGraffle, a graphic design tool specializing in flow charts and similarly business-oriented images; and OmniGraphSketcher, a graph drawing and data plotting tool - all at $15-$50 price tags. The company also released a $20 iPhone and iPod touch version of OmniFocus before the iPad was announced. In each case, the company reinvented the Mac interfaces for touch screens, a challenge as formidable as Apple’s 80
IPAD 2 BUYERS’ GUIDE IDESIGN 1 4 5 2 3 6 7 8 1 OmniGraffle 2 OmniGraffle 3 OmniOutliner 4 OmniFocus for iPad 5 OmniFocus for iPhone 6 OmniFocus for iPad 7 OmniGraphSketcher 8 OmniOutliner iWork redesigns. OmniGraphSketcher lets you touch your way to pro-caliber charts, fine-tuning hand drawn sketches to become numerically precise; OmniGraffle applies similar shape recognition to recognize complex diagrams. Nothing else is quite like these apps, which is why the company is confident that consumers will pay more for their interfaces, features, and established brand names. So far, it’s been proven correct: The Omni Group’s apps have been amongst the top-grossing productivity titles in the App Store, and demonstrate how touch UIs with smart AI can seriously improve - and simplify - business apps. 1 5 2 6 7 3 4 8 9 10 81
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