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IDESIGN IPAD 2 BUYERS’ GUIDE From iPod to Mac and Back Its first products were for Apple’s lineup of Mac desktops and laptops, but accessory developer Twelve South has its roots in iPod accessory design - experience it’s now using to expand into the iPad accessory market. Dozens of companies develop add-ons for Apple’s Mac computers. Some also happen to make accessories for the iPad, and a few do neat things for both platforms. Among the latter group is Twelve South, a small South Carolinabased developer that has leveraged its employees’ prior experience in the iPod accessory space to create cool little things for Apple’s desktop, laptop, and tablet computers. While Twelve South built buzz with early releases such as the BackPack, a tray that hides behind an iMac or Cinema Display to hold a small hard drive or decorative item, and BookBook, a zippered MacBook case in the stealthy shape of an old leather hardcover, it came into its own with BookArc. This elegant curve of steel stylishly holds an upright MacBook, enabling it to connect with an external display while reducing its footprint. 84
IPAD 2 BUYERS’ GUIDE IDESIGN 1 7 2 3 6 8 4 5 Twelve South described itself as Maconly, but after the iPad launched, BookBook and BookArc quickly beat a path to Apple’s tablet in smaller forms. These designs illustrate how Twelve South tends to focus on products that fix problems, rather than just creating items simply to add more to its lineup. A better example is Compass, Twelve South’s first iPad-only accessory, which functions as an upright or typing stand before folding down into a tiny picklike shape. Beyond its utility, Compass features a design that begs to be played with - we’ve found ourselves reaching for it in times of boredom and strife alike, folding and unfolding the steel body as one might repeatedly squeeze a stress ball. And then there’s Magic Wand, a decluttering accessory for Mac desktop users; the hollowed tube enables Apple’s Wireless Keyboard and Magic Trackpad to be connected to one another, reducing the Trackpad’s tendency to “walk” on a desk and enabling the two peripherals to be carried together into a living room. Simple or complex, each of these products is a mix of influences from Apple’s own designs, architecture, fashion, and classic design, resulting in products that are both straightforward and clever. Love them or not, they’re all imbued with a well-defined sense of purpose, problem solving, and occasional charm that sets them apart from the status quo. Ambitious new developers would do well to pay attention to the lessons offered here: bigger isn’t always better, and sometimes a small, elegant solution will beat out bigger, more complex alternatives. 1 Compass 2 MagicWand 3 Compass 4 MagicWand 5 BookArcs for MacBook and iPad 6 BookBook for MacBook, open 7 BackPack 8 BookBook for MacBook, closed 85
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