Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
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100<br />
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Do you have business funnels involving both Sales and Marketing?<br />
What are the key resources do you consider for your organization comparing to<br />
other business competitors?<br />
Do you use common metrics in determining the success of Sales and Marketing<br />
and who designs them?<br />
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<br />
<br />
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Are the rewards and incentives for both functions aligned?<br />
Do Marketing people often meet with key customers during the sales process?<br />
Do Sales and marketing work closely together to define segment buying<br />
behavior?<br />
Do both Marketing and Sales work together on any long term project plans?<br />
What kind of interaction between the heads of the two function, and how often?<br />
Is there a culture of mutual responsibility and success between Sales and<br />
Marketing?<br />
If things go wrong, or results are disappointing, how is the responsibility likely to<br />
be shared?<br />
<br />
<br />
<br />
Have there been any distinct conflicts between the two departments?<br />
Is there any premade process for solving the conflicts?<br />
Do marketing and sales report to same c-level managers?<br />
<br />
<br />
<br />
<br />
What is value as a company for you? How do you define it?<br />
How do you seek to create value for the customer through marketing and sales<br />
activities?<br />
Does both marketing and sales take part in Measuring and improving customer<br />
satisfaction?<br />
How do you involve customer in value creation process?