Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
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11<br />
Monopoly: A market with a single seller or firms with sufficient market power to<br />
influence the price, output, and investment of an industry thus they may exercise<br />
monopoly power and might limit new competitors entering the industry, even if there are<br />
high profits (Foster et. al, 2011).<br />
Value Creation: The centrally held, enduring core beliefs, desired end-states, or higher<br />
order goals of the individual customer or customer organization that guide behavior,<br />
products and services (Daniel et al., 1997).<br />
Co-Creation of value: The value that customer provides to the company, in the form of<br />
profit streams, intellectual capital, and other customer assets (Naumann, 1995).<br />
Resource Based View: Finding future competitiveness by successful firms on the<br />
development of distinctive and unique capabilities, which may often be implicit or<br />
intangible in nature (Teece et al., 1997)<br />
Knowledge Based View: The logical evolution of the RBV of the firm considering that<br />
it is a way to incorporate the temporal evolution of its resources and the capabilities that<br />
sustain the competitive advantage (Helfat and Peteraf, 2003).