Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
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17<br />
through bioenergy largely in the form of wood-based residuals combusted in pulp and<br />
paper plants to fuel industrial processes. Finland has done well to manage a<br />
decentralized energy system where both large and small energy generation plants are<br />
established. There is a modern trend of for internationalization and greater efficiency<br />
among Finnish energy companies (TEM Report, 2013). There has been an increasing<br />
trend within the Finnish energy industry like other European countries to outsource<br />
some of non-core functions like electricity network construction, maintenance and fault<br />
repair in order to saturate increasing customer base (Aminoff et al., 2009).<br />
Finnish energy policy consists of three main pillars: energy, economy and environment.<br />
Therefore, securing energy supply, competitive energy prices and meeting the EU’s<br />
common energy and climate targets and goals are the key elements. The energy policy<br />
depends on targets set in Government meetings, and on separate energy policy<br />
documents, such as the energy and climate strategies approved by the Government, as<br />
well as international conventions. For example, the National Energy and Climate<br />
Strategy, approved by the Government in March 2013, and the programs supplementing<br />
the previous 2008 strategy determine the energy policy lines to be followed (TEM Press<br />
Release, 2013).<br />
As far as energy and environmental safety targets are concerned, there is an emphasis on<br />
the essence of cost effectiveness, self-sufficiency in energy, and a reliable supply of<br />
electricity to end customer at a reasonable price. The new strategy brought at<br />
Government’s ministerial working group on energy and climate policy incorporates a<br />
program in order to reduce the use of mineral oils due to its scarcity internationally<br />
(TEM Report, 2013). This highlights the new trend where developing countries would<br />
like to decrease their dependence on traditional energy resources such as oil and coal by<br />
switching to green energy approaches.<br />
As discussed earlier, the cost of electricity generated by green resources is higher than<br />
normal production methods and techniques therefore, a market support for renewable<br />
energy is required at this stage. Finnish energy market provides this support through<br />
distinct instruments such as investment subsidies, electricity tax benefits, guaranteed<br />
access to grid, and feed in tariff and feed in compensation (EREC Report, 2013).