Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu

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88 regulations will transform soon. There is a great consensus related to environmental safety and therefore, green energy implementation is a topic of research. The governments are collaborating together to find the solution of this global issue and hence, this social matter will affect the business practices as well. Other research for future is regarding the relation between growth and strategy of the firms. As shown in the case study, the case company has a vision to grow but, the idea of growth itself is bleak. The problem is to understand the concept of growth itself whether it is related to size of company, the domain of company, resources or revenue of the company. Moreover, the strategies for growth in this new competitive environment with struggling economy will be an interesting issue to highlight. Overall, there is a limited literature available when it comes to energy market context and growth strategy as it has been a steady industry over the time. The future research related to co-creation of value will be an interesting topic. Although there is great amount of research available yet there is very less to discuss how sales and marketing units may get most of the benefit through co-creation of the value. This concept in the thesis framework has considered customers as an internal player just like the company employee because they take as much part in innovation as staff does. As customers are given a leverage to interact in product management, if they have more liberty then they might create a business triangle with sales and marketing and may contribute as a team. Aligning this concept of co-creation of value with knowledge management might also provide interesting research outcomes. If customers are part of value creations process then how firms may exploit their customer knowledge management activities to get best out of it? Customers are still considered as external players by companies and therefore, there is a consensus how to share internal information with customers. In addition, this combination might bring some interesting research in electricity industry. Finally, the link of macro and micro environment through changing trends is an endeavor to address energy business and its issues at a holistic level. There are environmental concerns around the globe. These issues may transform the energy business and how business models in energy business are understood and innovated as
89 described by Valocchi et al. (2010). The thesis research only provides empirical analysis and there might be a space to verify the key findings through concrete statistical analysis in the future research.
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OULU BUSINESS SCHOOL Hassan Sherwan
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3 CONTENTS Abstract Contents Figure
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5 Figures Figure 1: The scope of th
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7 1 INTRODUCTION 1.1 Introduction a
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9 Electricity industry used to be c
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11 Monopoly: A market with a single
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13 2 RESEARCH CONTEXT This chapter
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15 produced but, resources to gener
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17 through bioenergy largely in the
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19 framework. There is a need to re
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21 the companies make themselves en
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23 Monopoly Traditional Model Value
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25 once a company at local market a
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27 It is vital to notice that these
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29 In the global arena, companies m
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31 known as Uppsala Model and is wi
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33 vital part so the parties must a
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35 provides to the company, in the
Page 37 and 38: 37 way of achieving this goal is to
Page 39 and 40: 39 Figure 7: The Emerging Concept o
Page 41 and 42: 41 who actually creates values and
Page 43 and 44: 43 value of the organization in its
Page 45 and 46: 45 being an extension to resource b
Page 47 and 48: 47 knowledge management process is
Page 49 and 50: 49 widely agreed on the negative ef
Page 51 and 52: 51 need to be coordinated and consi
Page 53 and 54: 53 responsibilities, and of the int
Page 55 and 56: 55 is equally important to manage i
Page 57 and 58: 57 All these four stages are follow
Page 59 and 60: 59 5 ANALYSIS As there was a brief
Page 61 and 62: 61 company’s individual needs irr
Page 63 and 64: 63 In other words, the market is fr
Page 65 and 66: 65 to seek more control in their en
Page 67 and 68: 67 themselves, who may be capable o
Page 69 and 70: 69 to enhance innovation (Pomeda &
Page 71 and 72: 71 Marketing is responsible for dev
Page 73 and 74: 73 Customer satisfaction is conside
Page 75 and 76: 75 clear picture of the role and co
Page 77 and 78: 77 more and more companies operatin
Page 79 and 80: 79 What level of integration betwee
Page 81 and 82: 81 There is a good opportunity to i
Page 83 and 84: 83 internationalization in Finnish
Page 85 and 86: 85 chaos within the company and man
Page 87: 87 In this thesis work, though the
Page 91 and 92: 91 Cavusgil, S. T. (1980). On the I
Page 93 and 94: 93 Henry, A. (2008). Understanding
Page 95 and 96: 95 Metaxiotis K, Ergazakis K and Ps
Page 97 and 98: 97 Tykesson, D. and Alserud, M(2011
Page 99 and 100: 99 APPENDICES Interview Questions:
Page 101: 101 Are you familiar with va
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