Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
55<br />
is equally important to manage internal and external knowledge to have a superior<br />
competitive advantage.<br />
The micro component generally consists of customers, employees, suppliers,<br />
shareholders, media and competitors. In this research, sales and marketing units are<br />
taken as the most vital element in micro component to balance all these factors.<br />
Figure 8: Holistic view of the Framework