Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
Hassan Sherwani ROLE OF SALES AND MARKETING IN ... - Oulu
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4<br />
5.2.2 Transformation from Value Creation to Value Co-creation ................................ 64<br />
5.2.3 Transformation from Resource Based view To Knowledge based view ............. 67<br />
5.3 Analysis for Micro Component .................................................................................... 70<br />
6 DICUSSION <strong>AND</strong> CONCLUSION .................................................................................. 76<br />
6.1 Answer to Research Question ...................................................................................... 76<br />
6.2 Theoretical Implications .............................................................................................. 81<br />
6.3 Managerial Implications .............................................................................................. 84<br />
6.4 Limitations and Suggestions ........................................................................................ 87<br />
REFERENCES ........................................................................................................................... 90<br />
APPENDICES ............................................................................................................................ 99