annual - Maxis

4 | Maxis BERHAD Annual Report 2009
Our COMPANY
Maxis Berhad with its consolidated subsidiaries (together, “Maxis”) is the leading mobile
communications service provider in Malaysia with over 12.0 million mobile subscriptions as
of 31 December 2009. Since the commencement of commercial operations of its parent
company, Maxis Communications Berhad, in 1995, Maxis’ Malaysian business has been
providing a full suite of communication services on multiple platforms to satisfy the needs
of individual consumers, small and medium enterprises, and large corporations in Malaysia.
Maxis has pioneered and led the Malaysian market in providing innovative mobile
products and services. It was the first to launch 3G services, marketed as Maxis3G, in
April 2005. In September 2006 it was among the world’s first to use HSDPA, a high-speed
upgrade of the 3G network. Then, in December 2009, it was the first to introduce to
Malaysia, HSPA+, the latest advancement in 3G/HSPA network capabilities, to further
enhance its wireless broadband services. It was also the first telecommunications service
provider to bring the BlackBerry ® and Apple iPhone smart phones to Malaysia. In April
2009, Maxis unveiled the first commercial near field communication service in Malaysia,
which enables customers to use their phones for wave and pay transactions.
Maxis’ growth and strong track record of enabling innovation, excellent customer
experience and value to stakeholders have won it numerous awards over the years.
These include Asian Mobile Operator of the Year by the Asian Mobile News Award in 2008
and Mobile Data Service Provider of the Year (Malaysia) by Frost & Sullivan in 2009. Maxis
Berhad was listed in late 2009 in a successful Initial Public Offering (“Maxis IPO”) that was
ranked as the largest ever in Malaysia and Southeast Asia and the biggest IPO in
Asia-Pacific since 2000, raising RM11.2 billion. The Maxis IPO was awarded Deal of the
Year for 2009 by Finance Asia.
Today, not content with merely being a leader in mobile communications, Maxis Berhad
is embarking on the next phase of a transformation plan that will see it turning into
Malaysia’s premier integrated communications provider.
For more information, please visit maxis.com.my